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    • fundraising

    • prospect research

    • donor research

    5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

    December 7, 2016

    EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Building a deeper fundraising strategy can help you: Raise more funds. Retain more donors. Fuel more engagement. The best way to reach your donors in meaningful ways is to look into your donor database or CRM and analyze the data that you have. Your data, after all, provides insight into your donors. To use your data to innovate your fundraising strategy, you can: Perform prospect research Identify corporate connections Pay attention to politics Perfect your pitch Personalize your outreach Let’s take a look at each in more detail - use the links above to jump to a particular section!

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    • social media

    • #givingtuesday

    You Gotta Believe: the Finest #UNselfie Posts of #GivingTuesday 2016

    November 29, 2016

    Ah, #GivingTuesday... the day donors wake up from their post-Thanksgiving food stupors, reflect on spending too much money during those retail-holidays-that-shall-not-be-named, and decide to offset the materialistic frenzy with some good-for-the-soul charitable giving - and then, of course, they take a selfie.  We're back again this year with all-day coverage of the best #UNselfie posts from around the web - send us your favorites on Twitter and check back here for updates!

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    • twitter

    • advocacy

    Top Nonprofit Twitter Accounts: 2016 Election Edition

    November 1, 2016

    There’s been a lot of talk about this year’s historic Presidential election, but behind the headlines, the real stories are about advocates fighting for change at all levels of government and across the entire country. At EveryAction, we’re proud to work with organizations whose missions reflect the values that built our company and the vision we have for a better, more inclusive world. That’s why, in our third installment of the best-of-Twitter blog series, we’re excited to highlight some of the nonprofit champions working tirelessly this election cycle to advocate for global and grassroots issues that directly impact us each day. Check out some of the best advocacy tweets below, follow their campaigns on Twitter, and make your voice heard on Election Day!

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  • 3rd Annual EveryAction Nonprofit Halloween Costume Parade

    October 31, 2016

    Happy Halloween from all of us at EveryAction! Each year, our staff marks the occasion by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and the start of end-of-year fundraising push with some fun. Tweet us your favorite nonprofit costumes at @EveryActionHQ - you could win some ghoulishly great gear!

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    • community

    • advocacy

    What is GOTV Anyway? An Explainer for Non-Politicos

    October 18, 2016

    While many of you have a background in politics or organizing, there’s likely some of you scratching your head and wondering just what the heck this “GOTV” business is all about.

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    • conferences

    The 2016 - 2017 Best Nonprofit Conferences Calendar

    October 5, 2016

    Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events.  Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook.

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    • campaigns

    • social media

    • data

    Social Media with M+R: How to Measure the Metrics that Matter

    September 20, 2016

    Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R, to discuss all things social media metrics.  Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation.

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    • CRM

    • communications

    • data

    • donors

    Using CRM + Donor Management Software to Talk to Anyone

    August 17, 2016

    Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. This post outlines: How to approach nine common donor types and helpful tips + tricks for smarter messaging Using reports to answer some of the typical questions you might get from a board member How CRM + nonprofit donor management software can help your teams work better together Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now!

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    • email

    • fundraising

    • deliverability

    3 Simple Email Improvements to Make More Money During EOY Fundraising

    August 11, 2016

    This post originally appeared in NTEN's July Connect newsletter We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. In fact, according to the annual Benchmarks report from NTEN and M+R, email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Great news, right? So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins? Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

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    • cats

    4 Fab Cat Nonprofits to Support on International Cat Day

    August 8, 2016

    Cat lovers, rejoice! It's International Cat Day, and if you're anything like us, you know one (or more) kitties that bring joy, laughter, and a whole lot of cat-itude to your life. To mark this year's celebration, here are four of our favorite feline-focused nonprofits to follow and fund! 

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