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    • fundraising

    • major gifts

    Why You Should Start Creating a Mid-Level Donor Program ASAP

    September 21, 2018

    By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

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    • nonprofit storytelling

    Storytelling Workouts for Year-End Fundraising

    September 14, 2018

    As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. With so many EOY campaigns, one of the most powerful ways for donors to connect with your cause is through the power of storytelling.

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  • Five Signs You Should Double Opt-In Your Emails

    September 12, 2018

    Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience.

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    • email

    • fundraising

    • donor management

    Keep Better Contact Records with the Personal Email to Notes Feature

    September 12, 2018

    For fundraisers, the clarity of each donor contact record matters. A clean and complete contact record saves time and provides fundraisers with the full picture.

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    • Hispanic Heritage Month

    11 Hispanic and Latino Organizations Everyone Should Know

    September 12, 2018

    Hispanic Heritage Month, officially founded in 1968, occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S., we recognize the contributions made by and the important presence of Hispanic and Latino Americans to the United States, and celebrate their heritage and culture. 

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  • [Guide] Creating Video for Nonprofits

    September 7, 2018

    When you're building a movement, video is an indispensable storytelling tool.

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    • fundraising

    • nonprofit campaigns

    • Development

    5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

    August 29, 2018

    Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. Here are five of the best reasons that it is important for Nonprofits to invest in quality annual fundraising campaigns.

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    • fundraising

    • donors

    • Development

    7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop

    August 28, 2018

    Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time.

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    • email

    • fundraising

    • nonprofit tools

    Writing (and Testing) Great Nonprofit Emails

    August 24, 2018

    Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails.

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    • email

    • fundraising

    • deliverability

    The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

    August 23, 2018

    When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. That's where your email deliverability rate comes in.

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