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    • CRM

    • communications

    • data

    • donors

    How to Use CRM + Donor Management Software to Talk to Anyone

    August 17, 2016

    Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. This post outlines: How to approach nine common donor types and helpful tips + tricks for smarter messaging Using reports to answer some of the typical questions you might get from a board member How CRM + donor management software can help your teams work better together Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now!

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    • email

    • fundraising

    • deliverability

    3 Simple Email Improvements to Make More Money During EOY Fundraising

    August 11, 2016

    This post originally appeared in NTEN's July Connect newsletter We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. In fact, according to the annual Benchmarks report from NTEN and M+R, email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Great news, right? So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins? Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

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    • cats

    4 Fab Cat Nonprofits to Support on International Cat Day

    August 8, 2016

    Cat lovers, rejoice! It's International Cat Day, and if you're anything like us, you know one (or more) kitties that bring joy, laughter, and a whole lot of cat-itude to your life. To mark this year's celebration, here are four of our favorite feline-focused nonprofits to follow and fund! 

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    • email

    You've Set Up an Email Welcome Series, So Now What?

    August 1, 2016

    By this point you’ve likely read article after article about why you should be creating a welcome series. A quick search returned over 10 articles from this year alone. If you haven’t already set one up, go do that now, I’ll wait. See, that wasn’t so bad was it? Now we’ve seen a lot of nonprofits set up a welcome series, but very few go beyond that. Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. This is a vital series for your organization and is as important as the welcome series.

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    • organizer

    • campaigner

    • jobs

    How to Find a Nonprofit Job After Election Day

    July 26, 2016

    Believe it or not, the end of the campaign trail is in sight and while it’s hard to think about much else besides GOTV stats and your campaign team’s eventual glory on November 8th, you can’t help but think: what’s next? As election season comes to an end, many campaigners will be turning their attention to the job hunt, and nonprofits are looking for individuals with the organizer mindset: innovate quickly, think critically, write with purpose, understand online fundraising, and have the drive to be effective employees. If you’re looking for a new gig after election day, here are a few steps to get you started on your nonprofit job search.

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    • CRM

    • engagement

    Ask an Expert: Online Engagement Tool Trends + Advice

    July 21, 2016

    The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!) That's why we asked Maureen Wallbeoff, Vice President at Firefly Partners, for some expert insights, not only from her career in the third sector, but also as a nonprofit digital consultant and contributor to the Nonprofit Guide to Online Engagement Tools. Read on to check out our conversation with Maureen and hear more about Firefly Partners' recent report.

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    • conferences

    The 5 Hottest Nonprofit Conferences of Summer '16

    July 11, 2016

    School may be out for the summer, but the educational, professional, and networking offerings for nonprofits are just getting started. From our 2016 Best Nonprofit Conferences Calendar, here are five hot summer events that are sure to bring the heat.

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  • 12 of Your Email Deliverability Questions Answered

    June 22, 2016

    Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study.  Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist, shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment.

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    • email

    • fundraising

    • deliverability

    2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

    June 3, 2016

    Today, EveryAction released the 2016 Nonprofit Email Deliverability Study, an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

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    • jobs

    How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

    May 23, 2016

    This guest post originally appeared on Idealist Careers blog. As someone who has jumped from the corporate world to the nonprofit sector and back again, I’ve learned a lot about the nuances of both, especially in terms of the all-important first interview. While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. If you’re planning to interview at a nonprofit organization soon, but aren’t feeling comfortable talking about your for-profit achievements, read on for some humble tips from someone who has succeeded (and failed) at both.

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