At EveryAction, we know redesigning nonprofit websites can be an overwhelming process. We believe a successful nonprofit requires a strong digital presence and that a strong website is the foundation of any successful digital campaign.
To make your lives easier, we’ve compiled a list of 30 steps you should take to keep your redesign on track and ensure it’s downright enjoyable.
A redesign can mean website beautification without big changes to functionality.
Before we even get started, lets take a second to formally define what a redesign is.
Redesign, nowadays, has become a broad term for some form of technological creation either frontend or backend focused. A redesign can mean website beautification-without big changes to functionality.
It can also mean the exact opposite where the visual design of a site remains untouched but functionality and backend development is improved. Redesign can also encompass both of these things.
Maybe you have a clear idea of which definition of redesign fits your needs best, or maybe you don’t.
Either way this checklist should help you get a sense of what a redesign process entails and prepare you for what is to come.
We can’t begin a website redesign without setting a clear roadmap for the project. The more focused you are now, the easier it is to make tough decisions later on.
Identify goals and objectives for your website. Is the purpose of your site to bring awareness to your cause, develop a direct fundraising channel, build engagement with your membership, or something else?
Chances are your organization is already doing great work. Now is the time to decide how your website can best communicate your wins.
Once you have identified the purpose of your website, it’s time to identify your target audience and what action, or actions, you want them to take.
Who are the people you most want to reach? Be specific.
Hoping to reach everyone and anyone is not only exhausting, it’s impossible! The more details you have, the more you can visualize the real people using your website and better tailor the experience to their needs.
Once you identify your target audience, decide what you want them to do once they reach your webpage. In other words, figure out your call to action.
Once you have your site’s goals, target audience, and call to action, you are ready to move on to the first stage of redesign. Congratulations! We hope you download our full eBook and make it through the 30 steps for your nonprofit website redesign.