A frequent assumption is that social media runs itself, but the “build it and they will come” model won’t yield the engagement or impact that you’re looking for.
It’s important to approach social media with a multifaceted strategy for spreading your message and getting the attention of your audience.
We’ve compiled a list of the best nonprofit twitter accounts and what makes them so great.
No surprise here -- engaging content still reigns as the key strength for successful nonprofit social media outreach. These organizations do a great job at sharing compelling stories and information that make a real impact.
World Wildlife Fund (@WWF)
Central Park Conservancy (@CentralParkNYC)
Habitat for Humanity (@Habitat_org)
Robin Hood NYC (@RobinHoodNYC)
Read all about it! Social media is uniquely positioned to take your conversation to the the next level. These organizations are great examples of leveraging Twitter as a social sounding board for their causes.
Clean Air in London (@CleanAirLondon)
Fair Trade USA (@FairTradeUSA)
National Geographic (@NatGeo)
Nothing But Nets (@nothingbutnets)
Operation Smile (@operationsmile)
World Food Programme (@WFP)
Nonprofits haven taken a page out of the books of popular brands and stepped up their engagement with supporters on Twitter. Organizations like these are implementing new strategies to connect and seeing great results.
Diabetes UK (@DiabetesUK)
American Foundation for Equal Rights (@AFER)
EMILY’s List (@emilyslist)
Housing Works (@housingworks)
Rainforest Alliance (@RnfrstAlliance)
Room to Read (@RoomtoRead)
Nonprofits are seeing the benefits rallying their bases on Twitter to collect donations. Learn a valuable lesson from these organizations: fundraising doesn't have to be limited email!
Text "Haiti" to 90999 to donate. 100% of your $10 donation passes thru to @RedCross for Haiti relief. Your cell carrier keeps nothing.— American Red Cross (@RedCross) January 13, 2010
American Red Cross (@RedCross)
charity : water (@charitywater)
Direct Relief (@DirectRelief)
Heifer International (@Heifer)
Hashtags are a nonprofit’s best friend. These organizations have achieved bigtime engagement thanks to creative campaigns that went viral.
Make-A-Wish Bay Area (@SFWish)
Human Rights Campaign (@HRC)
Humane Society (@HumaneSociety)
National Organization for Women (@NationalNOW)
Planned Parenthood Action Fund (@PPact)
Water is Life (@WaterIsLife)
Providing your followers with relevant and helpful materials showcases your organization’s role as a thought leader and leaves audiences hungry for more great content. Take a cue from these nonprofits.
Enroll America (@enrollamerica)
American Public Health Association (@PublicHealth)
Change the Equation (@changeequation)
PROMO Missouri (@PROMOMissouri)
Wounded Warrior Project (@wwpinc)
Think it’s impossible to have a real, substantive conversation in 140 characters? Think again. These organizations have upped the dialogue game by perfecting the art of Twitter chats.
Twitter & Beyond
Is your organization on Instagram, Vine, or Snapchat? Prove it. These nonprofits are experts at cultivating rich online presences across platforms and sharing the love with their followers.
New York Public Library (@nypl)
Following these examples can help you cultivate a well-rounded Twitter presence and encourage your followers (and potential supporters) to carry your message online and beyond!