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  • We Launched a Product Feedback Group to Help Us Create Better Products

    August 15, 2018

    We're always looking for ways to incorporate user feedback in our product development process. 

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  • Highlights: EveryAction @ Netroots 2018

    August 8, 2018

    We just got back from Netroots Nation 2018, where we were thrilled to connect with hundreds of progressive organizers and strategists who are driving the progressive movement. If you weren't able to make it this year, catch some of the highlights below:

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    • strategy

    • digital

    Digital Storytelling with Yash Mori

    August 6, 2018

    Yash Mori is a progressive digital organizer and video producer. He has worked for a diverse slate of progressive campaigns and organizations, including Hillary for America, United We Dream, the Latino Victory Fund, and 350.org.

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    • conferences

    • digital

    • community

    • nonprofit tools

    • organizing

    EveryAction @ Bridge and Netroots

    July 30, 2018

    Summer conferences are in full swing and we’ll be at TWO of them this week! You can find the EveryAction team at the Bridge Conference in National Harbor and Netroots in New Orleans.

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    • website redesign

    • nonprofit websites

    • fundraising

    • design

    • donors

    These 5 Website Mistakes Could be Costing You Donors

    July 25, 2018

    Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. By avoiding these five common mistakes, you can ensure that your organization isn't leaving any money on the table.

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    • fundraising

    12 Nonprofit Donation Pages That Rock

    July 23, 2018

    Is your donation page holding you back? No? Are you sure? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter.  The time to improve and optimize your donation page is now.

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    • everyaction hero

    Our EveryAction Hero: World Central Kitchen

    July 23, 2018

    World Central Kitchen was founded by chef and activist José Andres in the aftermath of the 2010 earthquake in Haiti. Since then the organization has grown to work in 10 different countries. 

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    • engagement

    • digital

    A Nonprofit's Guide to Improving Digital Engagement

    July 20, 2018

    We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums.

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    • email

    • Culture

    10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

    July 19, 2018

    You know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? We know their secret - and we’re going to let you in on it.

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    • organizer

    • community

    • advocacy

    • webinar

    • organizing

    • voter contact

    Staying Cool: 5 Tips for Beating the Summer Heat While Doing Voter Outreach

    July 18, 2018

    Non-partisan civic engagement efforts are so important to the health of our democracy, but how do you protect your canvassers from the record-breaking summer heat?

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    • fundraising

    • strategy

    The Nonprofit Fundraising Strategic Plan Guide

    July 18, 2018

    For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.  The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. We created this guide to help you build just that.

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    • CRM

    • nonprofit tools

    How To Find Effective Database Solutions for Social Services Organizations

    July 16, 2018

    For social services organizations such as food banks, shelters, and community centers, managing data well is a critical part of keeping their doors open to members of the community in need of their services. Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.

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    • conferences

    • ntc

    Your Official #NN18 Local's Guide to New Orleans

    July 12, 2018

    We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year, and we're so excited to be headed down South to the Big Easy! Considering our team is obsessed with all that is NOLA, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for the Netroots Nation 2018 Conference. Check out the list below!

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    • CRM

    • arts and culture

    Halcyon's By The People Festival: How One Organization is Using Data to Unite People Around Art

    July 12, 2018

    Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight. Their incubator, arts fellowship, and public policy dialogue programs encourage socially engaged creatives to advance their talents and visions, transforming their inspiration into impact. In June 2018, they hosted their inaugural By the People festival, an international arts and dialogue festival taking place across the city of Washington D.C. and focusing on themes of life, liberty, and the pursuit of happiness.

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    • CRM

    • nonprofit tools

    How To Find the Right Database For Social Justice and Advocacy Nonprofits

    July 9, 2018

    For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. After all, dedicated nonprofit staff are often stretched to their limits, working at capacity to advance their causes, and may simply not have time to sit down and evaluate the organization’s data flow. However, many nonprofits often overlook the fact that clean, useable data empowers staff to “work smarter, not harder” and can increase efficiency by automating basic processes and providing the information necessary to make smart decisions about where to invest time and resources for maximum impact.

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    • CRM

    • arts and culture

    Finding Data Management Solutions for Arts and Culture Organizations

    July 5, 2018

    Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management. Balancing the tasks of marketing to a broad swath of the general public while also maintaining positive relationships with a closer circle of donors and supporters presents unique challenges to fundraisers and membership professionals. Meeting both of these demands is best achieved through a unified database system that offers fundraisers a holistic, 360 degree view of their donors. Database and CRM systems for arts and cultural organizations should offer the capability for several key tasks:

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    • planned giving

    10 Breakthrough Planned Giving Insights from Chronicle of Philanthropy’s Latest Report

    July 2, 2018

    In the Chronicle of Philanthropy’s recent report, 9 Trillion And Counting: How Charities Can Tap Into the Transfer of Wealth, researchers undertake a qualitative and quantitative study of the state of nonprofit planned giving programs. This extensive report offers analysis of generational wealth data, in-depth case studies of multiple nonprofits’ planned giving efforts, and detailed instructions on how to approach planned giving conversations with your donors. Here are 10 of the biggest findings.

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    • CRM

    • healthcare

    4 Ways That Health Organizations Benefit From a Unified CRM

    June 28, 2018

    A broad range of healthcare focused organizations depend on member and donor database software to manage relationships with supporters. From Health Foundations and Retirement or Assisted Living facilities, to Community Health Systems that span states or regions, though they have a diverse set of missions and directives, the common thread running through each is that these are the organizations that Americans trust to keep them safe and healthy throughout their lives.

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    • everyaction hero

    Our EveryAction Hero: Jewish Voice for Peace

    June 26, 2018

    This month, our EveryAction hero is Jewish Voice for Peace. As a a membership driven organization, JVP works with chapters and members across the country advocating for human rights, justice, and equality for Palestinians and Israelis. I recently called up Samantha Brotman, Membership Manager, to learn more about JVP's membership program and recent fundraising strategies that have been successful.

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  • 5 Organizations To Support On World Refugee Day

    June 20, 2018

    World Refugee Day is held every year on June 20th to honor and commemorate the strength, courage and perseverance of past and current refugees across the globe. In June of 2018, this mandate feels more pressing than ever, as thousands of families seeking asylum are torn apart and children are held in cages at the U.S. border, all during the ongoing Syrian refugee crisis. This World Refugee day, here are 5 organizations you can support to help refugees travel safely and keep families together.

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    • CRM

    • nonprofit tools

    Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit

    June 18, 2018

    Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs. That's why we've put together a collection of guides to the process of evaluating and selecting database tools, customized for several types of organizations that we commonly work with. Click on the icon below that best matches your organization to access a personalized guide to selecting database software that will power your efforts to save time, raise money, and maximize your impact on the world.

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    • Development

    • donations

    • millennials

    • nonprofit tools

    • peer-to-peer

    5 Reasons Nonprofits Shouldn't Miss Out On Peer-to-Peer Fundraising

    June 13, 2018

    Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. While many nonprofit fundraisers are still hesitant to jump on the bandwagon, peer-to-peer fundraising is here to stay and it’s a great way for nonprofits to engage with donors from nontraditional demographics that may not be reached by other nonprofit marketing tools.

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    • nonprofit tools

    • mobile

    5 Ways Nonprofits Can Harness Mobile Technology In 2018

    June 11, 2018

    According to the recently released M+R Benchmarks Report, 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.

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    • lgbtq

    10 Awesome LGBTQ Organizations You Should Support This Pride Month

    June 6, 2018

    June is observed as LGBTQ Pride month to commemorate the June 1969 Stonewall Riots and celebrate the vibrant and diverse LGBTQ community. There is no better time to support local and national nonprofits protecting LGBTQ rights and serving the LGBTQ community, and while there are far too many organizations doing great work to list them all, these are a few that we're big fans of.

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    • CRM

    • nonprofit tools

    • nonprofit technology series

    3 Steps to Finding the Right Technology Vendor for Your Nonprofit

    May 30, 2018

    For nonprofit staff, getting the most bang for your buck isn’t just a goal, it’s a way of life. Stretching resources to maximize output and impact is the name of the game for organizations working to make a difference in the world on limited budgets. Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while keeping multiple stakeholders happy.

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    • everyaction hero

    Our EveryAction Hero: Feeding Wisconsin

    May 29, 2018

    Our EveryAction Hero this month is Feeding Wisconsin. Working with local food pantries and meal programs across the state of Wisconsin, Feeding Wisconsin is dedicated to eradicating hunger and improving their community. Earlier this month, I sat down with Executive Director, David Lee, to learn how Feeding Wisconsin mobilizes their audience, advocates to their local and federal officials, and engages with their community.

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    • fundraising

    • engagement

    • digital

    12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

    May 24, 2018

    The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads.

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    • CRM

    • nonprofit tools

    • nonprofit technology series

    The Ultimate Guide to Choosing Nonprofit Technology

    May 23, 2018

    Choosing the right nonprofit software can seem like an overwhelming task, from getting each stakeholder on board, to researching all of your options and hoping to find one that fits both your needs and your budget, to actually transitioning to and implementing the new system. 

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    • nonprofit websites

    • planned giving

    5 Ways Your Nonprofit Website Can Promote Planned Giving

    May 21, 2018

    Planned Giving is a steadily growing area of focus for nonprofit fundraisers. Recent studies show that 33% of Americans are willing to consider making a bequest to a nonprofit organization, but only 5.3% of those over 50 have actually committed to doing so. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs.

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    • healthcare

    10 Organizations Leading The Way This Mental Health Awareness Month

    May 16, 2018

    Approximately 1 in 5 American adults experiences some sort of mental illness in any given year. Since 1949, May has been observed as Mental Health Awareness month to bring attention the ongoing need for proper support and health care services for those affected. Lack of access to appropriate mental health care carries serious consequences, including increased likelihood of hospitalization, homelessness, incarceration, and suicide.

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    • higher education

    • organizing

    • voter contact

    5 Steps to Running a Campus Voter Registration Program

    May 14, 2018

    For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity. Today’s college students show skyrocketing levels of political interest and activity, giving Student Activities departments a clear opportunity to provide access to information and resources on campus.

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    • software

    • Development

    • donor management

    • donations

    • nonprofit tools

    • planned giving

    Planned Giving 101: What Nonprofits Need to Know

    May 9, 2018

    One of today’s biggest areas of growth for nonprofit fundraising is Planned Giving. It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts. Just last year, over $30 billion was transferred via bequests alone.

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    • strategy

    • software

    • CRM

    • nonprofit tools

    4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

    May 2, 2018

    For EDs and other staff who are closely involved in the day-to-day efforts and operations of a nonprofit, it is often easy to see the challenges your organization is facing and understand the solutions necessary to address them.

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    • fundraising

    • CRM

    • Development

    • donor management

    • higher education

    5 Tech Best Practices Universities Should Use To Keep Alumni Connected

    April 30, 2018

    In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus! 

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    • CRM

    • events

    • higher education

    • organizing

    4 Ways Colleges Use Technology To Increase Campus Engagement

    April 25, 2018

    In this blog series, we'll be focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. First up, we're covering the Student Activities office - stay tuned to hear about Admissions, Alumni Engagement, and more!

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    • CRM

    • nonprofit tools

    5 Ways to Effectively Use Your CRM

    April 23, 2018

    A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck. Because software programs are a strategic investment on behalf of the entire organization, it is important that staff in all departments are trained and able to put all of your CRM's features to use. Here are five of our favorite CRM-based tools that you might not know about, but definitely should be using to save time and maximize the impact of your work!

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    • fundraising

    • sustained giving

    • monthly giving

    • donors

    • Development

    • donations

    How to Attract and Keep More Monthly Donors

    April 18, 2018

    Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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    • conferences

    • ntc

    The Road to the Big Easy: EveryAction at #18NTC

    April 17, 2018

    As our team settles into post-conference life, we're looking back at a whirlwind of a week spent in beautiful New Orleans for one of our favorite nonprofit conferences: the 2018 Nonprofit Technology Conference. Here's a recap of all the fun!

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    • CRM

    3 Questions Environmental Organizations Should Ask When Evaluating a CRM

    April 16, 2018

    Once you’ve made the decision to search for a new CRM for your nonprofit, the task can seem daunting. A new solution will need to offer all of the unique features that you require, taking the specifics of your organization’s size, structure, and mission into account. 

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    • CRM

    5 Signs Your Nonprofit Needs a New CRM

    April 11, 2018

    We all aspire to live by the age-old mantra “if it ain’t broke, don’t fix it,” but often we get so used to our familiar tools and processes that it can be difficult to know when to honestly evaluate them for broken parts.

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    • CRM

    • nonprofit tools

    • environmental organizations

    5 Features Environmental Organizations Need From Their CRM

    April 9, 2018

    Most nonprofits know firsthand the benefits of using a CRM system to manage their supporter data, and while every organization has common basic needs (reliable tracking for multi-channel campaigns, intuitive donor management, and clear reporting tools, for example), there is also much variation when it comes to the specific needs that arise across issues and missions.

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    • fundraising

    • donations

    • nonprofit technology series

    • forms

    How Autism Society and Other Health Nonprofits Are Bridging the Gap Between Technology and Health Care

    April 2, 2018

    (This is the second post in our series featuring innovative ways nonprofits are using technology to build a better world. Click here to read about how Greenpeace and other environmental organizations are building a better world.) This week, we’re highlighting nonprofits that work in the health sector. From advocating for better healthcare for Coloradans to improving the quality of life for those with neuro-immune disorders, these organizations are not only making a difference in the world but are bridging the gap between technology and health care.

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    • email

    • fundraising

    • engagement

    • digital

    • donors

    • Development

    6 Reasons to Rethink Your Email Newsletter

    March 29, 2018

    Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. But in today’s digital landscape, their impact has somewhat diminished. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Here are six reasons why you should rethink your email newsletter.

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    • conferences

    • ntc

    Your Official #18NTC Local's Guide to New Orleans

    March 22, 2018

    We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year, and we're so excited to be headed down South to the Big Easy! Considering our team is obsessed with all that is NOLA, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for the Nonprofit Technology Conference or AFP's International Fundraising Conference Check out the list below!

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    • fundraising

    • engagement

    • advocacy

    • environmental organizations

    How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World

    March 19, 2018

    There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way.

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    • everyaction hero

    • girls inc.

    Our EveryAction Hero: Girls Inc.

    March 14, 2018

    Girls Inc. inspires all girls to be strong, smart, and bold. With over 1,400 sites in 400 cities across the United States and Canada, the organization has grown tremendously since its founding in 1864.

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    • engagement

    • webinar

    Sneak Peek: The Science Behind Engaging Your Supporters

    February 28, 2018

    If you've been keeping up with EveryAction, you're familiar with our recent development series, "New Year, New Heights." We explored everything from must-have nonprofit reporting tools, tips for upping your email game, direct mail strategies, and most recently using data to improve your major gifts program. Which brings us to recent thoughts, more specifically, donors and supporters. We often receive questions on how nonprofits can better craft their message to engage supporters or how to keep audiences involved and engaged with their mission.

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    • nonprofit blog

    • community

    • Development

    Meet the EveryAction Team

    February 28, 2018

    At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.

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    • fundraising

    • major gifts

    • Development

    • Nonprofit Series

    • grants management

    Better Data, Better Donors

    February 26, 2018

    (This is the final post in our New Year, New Heights development series. Need to catch up? Click for strategies on revamping your direct mail program, practical tips on improving your email program, and an in-depth look at reporting tools every nonprofit should have to improve their fundraising strategy.)

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    • template

    • RFP

    8 Tips for Your Nonprofit RFP Process Featuring a Free RFP Template

    February 16, 2018

    So your nonprofit needs a new vendor or consultant. You know what that means! Time to start the RFP process to make sure you find the best vendor for your organization.  While creating a Request for Proposals can be labor-intensive, time consuming, and stressful, we've put together some tips to make the whole process go a little smoother. From developing, distributing, and reviewing RFP’s - here are 8 strategies to help you out along the way. 

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    • Black History Month

    8 Organizations to Support this Black History Month

    February 15, 2018

    February is Black History Month and while there are countless ways to honor and celebrate black history throughout the year, we’re giving you a place to start by highlighting eight nonprofits that are making major waves in their communities. From ensuring equal access to education to advocating for mental health awareness to creating black history for future generations, all of these organizations inspire us, and we hope they inspire you too.

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    • everyaction hero

    Our EveryAction Hero: Reproductive Health Access Project

    February 12, 2018

    Reproductive Health Access Project works at the crossroads of the medical community and the reproductive rights space to mobilize and train clinicians to ensure access to abortion, contraception, and miscarriage care.

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    • organizer

    • software

    • Online Actions

    • nonprofit tools

    Introducing Elected Officials Look Up

    February 8, 2018

    Less than half of Americans can name their Representative in Congress, and even fewer know who represents them in their State Legislature. For nonprofits doing political advocacy, this presents a particular challenge when mobilizing supporters for actions such as letter writing or lobby days. That’s why we’ve created Elected Officials Lookup Pages - a tool that allows users to find their elected officials based on their address.

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    • Development

    • nonprofit tools

    Direct Mail Is Here to Stay. Here's Why

    February 5, 2018

    (This is the third post in our New Year, New Heights development series. Need to catch up? Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.)

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  • Introducing Basic Pages on EveryAction

    February 5, 2018

    Some nonprofit communications and digital staffers may not have easy access to edit their CMS/website platform, but need to quickly spin up a basic page with information or helpful links for their supporters. We've recently built out Basic Pages on EveryAction to empower users to do just that. 

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    • fundraising

    • donors

    • donor management

    • nonprofit tools

    We've Built The Tools You Need for 2018

    February 1, 2018

    Throughout 2017, our team introduced some of the most cutting-edge tools to help empower nonprofits to not only reach, but exceed their goals. Read up on some of the biggest new features we released last year, and if you want to check them out for yourself, request a demo and get your year off to a strong start. Psst, most of these tools are exclusive to EveryAction so you won’t find them anywhere else!

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    • email

    • Development

    10 Email Resolutions for the New Year

    January 29, 2018

    (This is the second post in our New Year, New Heights development series. Need to catch up? Click here for our in-depth look at the three reporting tools every nonprofit should have to improve their fundraising strategy.)

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    • everyaction hero

    • advocacy

    Our EveryAction Hero: Healthier Colorado

    January 24, 2018

    Healthier Colorado is a nonprofit working to elevate the voices of Coloradans in the public policy process, ensuring healthier standards of living across the state’s diverse communities. From reducing obesity and related chronic diseases to mental and behavioural health, Healthier Colorado works to advocate and mobilize individuals to take action for better and more equitable health outcomes.

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    • fundraising

    • Integrations

    • wealthengine

    WealthEngine Integration Brings Powerful Donor Research Tool to EveryAction Users

    January 22, 2018

    At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks."

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    • fundraising

    • donors

    • donor management

    • millennials

    6 Ways to Engage Millennial Donors

    January 18, 2018

    Millennials have surpassed Baby Boomers as the nation's largest living generation. They’re also getting more politically active, so it’s a smart move for organizations to engage with them, and if you haven’t been already, it’s not too late! We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts.

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    • fundraising

    • data

    • Development

    • donor management

    • reporting

    Take Control of Your Data: 3 Must-Have Reporting Tools For Every Nonprofit

    January 16, 2018

    A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions, and let us know what you’d like to hear about!

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    • fundraising

    • End of Year

    7 Year-End Campaigns to Study for a Stellar Fundraising Season

    December 18, 2017

    The year is almost over but nonprofits around the world are busy with year-end giving, all leading up to one of the largest giving days of the year: December 31st.

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    • conferences

    The 2018 Best Nonprofit Conferences Calendar

    December 12, 2017

    It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar!

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    • everyaction hero

    Our EveryAction Hero: National Women's Law Center

    December 8, 2017

    Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives. In recent months, fueled by the increasingly polarizing political and social climate, the National Women’s Law Center has become a pivotal player in the resistance movement. From championing key policies that will improve the lives of women working in low-paying jobs to confronting the ongoing crisis of the Trump presidency, the National Women’s Law Center is tackling some of the country’s greatest challenges with the power of EveryAction’s best-in-class nonprofit tools.

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    • fundraising

    • donors

    6 Effective Ways to Thank Donors for a Lasting Relationship

    December 1, 2017

    Year-end giving is about more than just soliciting donations. It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement.

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    • everyaction hero

    Our EveryAction Hero: United Nations Foundation

    November 9, 2017

    Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more.

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    • fundraising

    • #givingtuesday

    Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

    November 6, 2017

    We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money. Go on, crush your fundraising goals!

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    • Nonprofit Series

    • halloween

    Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration

    October 31, 2017

    Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns.  So without further ado, here are some of this year's favorites. Drumroll please...

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  • Announcing the #GivingTuesday Resource Center

    October 31, 2017

    You may have heard, #GivingTuesday is right around the corner. With just weeks to go until this global day of giving, we’re committed to ensuring you execute a sound #GivingTuesday strategy.

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    • fundraising

    • donations

    Here's 14 Nonprofit Donation Pages That Know What They’re Doing

    October 30, 2017

    Nonprofits around the world are always striving for new and exciting ways to engage with potential donors. You need to launch your campaign, test your email deliverability, craft your message, and more. But one of the easiest things you can check off your to-do list is perfecting your donation page.

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    • conferences

    The 2017 Best Nonprofit Conferences Calendar

    October 16, 2017

    Our 2018 list of the Best Nonprofit Conferences is live here! Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events.  Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook.

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  • Build Beautiful Charts & Graphs with Data Visualization on EveryAction

    October 11, 2017

    Whether it's for a board meeting or a conference, nonprofit professionals often spend hours of time trying to figure out ways to present their data in an easily understandable way. Often, this results in either hiring a graphic designer, assigning herculean design tasks to interns(!), or relying on (pretty ugly) charts with data estimates made in Excel or Powerpoint.

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    • fundraising

    • CRM

    • donor management

    EveryAction Development: Make Your Fundraising Tools Work For You

    October 9, 2017

    It’s no secret EveryAction’s best-in-class tools have been proven to help thousands of nonprofits raise more money while saving time on day-to-day operations. With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development. As a major force behind this powerful, unified fundraising solution, Melissa is our go-to guru for learning how EveryAction Development is a better, more user-friendly platform to cultivate donor relationships, track major gifts, run direct mail & telemarketing campaigns, segment custom reports, and at the end of the day, raise more money.

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    • fundraising

    • events

    Highlights from EveryAction's Inaugural User Summit

    September 18, 2017

    Last week, we had the honor of hosting our first ever User Summit in Washington D.C. Over 50 EveryAction partners - including Greenpeace USA, Equality Federation, and National Women's Law Center - joined us at our headquarters for an afternoon filled with panel discussions, product showcases, and ample networking opportunities.

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    • campaigns

    • Nonprofit Series

    7 Nonprofits Fighting for Immigrant Rights

    September 11, 2017

    There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications. For those currently in the program, their work permits and legal status will begin expiring March 2018. By March 2020 all DACA recipients will lose their legal immigration status and face the risk of being deported. From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights.

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    • campaigns

    • Nonprofit Series

    Building the World You Want: 6 Nonprofit Campaigns to Consider on International Day of Charity

    August 28, 2017

    Consider this fact: unless the world tackles inequity today, 167 million children will live in extreme poverty by 2030. While very alarming, this statistic and many others like it aren’t necessarily in the forefront of our minds. Enter, International Day of Charity. Held on September 5th in commemoration of the passing of Mother Teresa of Calcutta, International Day of Charity encourages citizens, NGOs, and stakeholders around the world to help others through volunteer and philanthropic activities. In anticipation of this day, we’ve compiled a list of 6 nonprofits that are committed to doing more good through innovative campaigns + programs and ways you can get involved - from volunteering your time, signing a petition, donating money, or just spreading the word.

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    • #WHD17

    • Nonprofit Series

    10 Nonprofits to Support on World Humanitarian Day

    August 14, 2017

    August 19 is World Humanitarian Day, an annual reminder that humanitarian crises around the world are far from over. Founded by the United Nations, WHD advocates for the "safety and security of humanitarian aid workers, and for the survival, well-being and dignity of people affected by crises." To mark the courage and strength of the brave men and women working on the front lines of conflict and raise awareness for those affected by disasters around the world, we’re highlighting 10 nonprofits that are making a difference by driving action and support for aid efforts.

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    • conferences

    Your Official #NN17 Local's Guide to Atlanta

    July 18, 2017

    We're just a few weeks away from one of the most highly-anticipated progressive conferences of the year and we're so excited to be headed down South to the front lines of social change. Considering our team is obsessed with weekend trips to the ATL, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for Netroots 2017.  Check out the list below and make sure to read the travel tips at the end!

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    • advocacy

    Connect Supporters with Local Elected Officials using Local Advocacy

    July 12, 2017

    Change doesn’t just happen in Washington, DC. Across the country, state and local governments make meaningful policy decisions that affect nearly every issue - from preventing gun violence, to protecting the environment, or safeguarding LGBTQ rights.

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    • fundraising

    • Development

    Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

    June 19, 2017

    Many nonprofits receive anywhere from 10-90% of their revenue from foundation grants. These contributions are typically high dollar grant awards that come from foundations, corporations, or the government. Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue.

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    • Facebook

    • Integrations

    Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

    June 15, 2017

    Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience.

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    • email

    • deliverability

    • data

    New Email Study Reveals Nonprofit Spam Rates Soared in 2016

    May 15, 2017

    The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study, an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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    • social media

    Facebook Events Integration Pulls Attendee Data Directly into EveryAction

    May 11, 2017

    NOTE: Due to changes made by Facebook engineering in April 2018, this integration has been discontinued. We're working on a fix to continue providing similar functionality to all our users!   Facebook is one of the most important digital organizing tools of our time. Every day, nonprofits and other organizations use Facebook's events platform to build crowds and recruit attendees to actions, p

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    • social media

    Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

    May 11, 2017

    Organizations have enormous untapped potential in the form of their supporters’ social networks and influence.

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    • social media

    Expanded Social Matching Allows Nonprofits to Learn Even More About Their Supporters

    May 11, 2017

    Understanding your supporters and meeting them where they are is an increasingly important part of any outreach campaign. From a grassroots effort to mobilize broad audiences like the Women’s March to high-touch, high dollar fundraising, having more information about the social media habits of your supporters will help you be more effective in your outreach.

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    • nonprofit storytelling

    5 Tips for Telling Difficult Stories

    May 1, 2017

    Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

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    • data

    New on EveryAction: Better, More Inclusive Data with Non-Binary Gender Options

    April 24, 2017

    EveryAction is a mission-driven company that works every day to help nonprofits change the world - whether they’re simply looking to engage more supporters or advocate for a meaningful cause. Taking our company’s values to heart, we believe the tools we build should reflect the values that matter to us and our clients -  of diversity, inclusion, and social justice, to name a few.

    Read
    • #resistance

    • Nonprofit Series

    6 Ways to Take Action in the Next Week to Celebrate Earth Day

    April 21, 2017

    Earth Day is this Saturday and there's so much you can do to defend, fund, and educate yourself on the critical environmental issues we face as a global population - here are six to get you started.

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    • email

    • marketing

    • automation

    7 Questions on Marketing Automation for Nonprofits

    April 6, 2017

    This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below!

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    • advocacy

    Drive Calls to Congress Using Click-to-Call Advocacy with Revere Calling

    April 3, 2017

    Lawmakers in Congress and in state legislatures across the country often agree: when it comes to constituent communication, aside from face-to-face meetings, nothing is more effective than a good old fashioned phone call. When thousands of citizens call their elected officials about an issue, it can create grassroots momentum that is impossible to ignore.

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    • fundraising

    Turn Passive Supporters into Power Fundraisers with Peer-to-Peer Fundraising

    March 22, 2017

    Nonprofit fundraising is too important to be left to just one person or a few staff. Effective nonprofits empower their volunteers and supporters to fundraise on their behalf and provide them with tools to make that easy. 

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    • #resistance

    • Nonprofit Series

    Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

    March 16, 2017

    she·ro (pl. sheroes) : a woman regarded as a hero Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. In celebration of Women's History Month, we wanted to share some of these sheroic tales and introduce you to young women who are carrying the torch forward today.

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    • conferences

    Your Official #17NTC Local's Guide to DC

    March 2, 2017

    We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC. Check out the list below and make sure to read the travel tips at the end!

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    • fundraising

    • donors

    Plan & Track Major Donor Engagement with Moves Management Action Plans

    February 24, 2017

    Nonprofit development professionals know the drill: organizations with major giving programs need a flexible, organized way to track and map out their fundraising asks for high-touch donors. 

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    • engagement

    Rank Your Supporters & Measure Their Involvement with Engagement Points

    February 22, 2017

    When it comes to nonprofit engagement and fundraising, not all supporters are created equal. Organizations often have numerous different types of people who support their work: passive social media followers, small-dollar donors, part-time volunteers, super-volunteers, and mega-donors, just to name a few.

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    • campaigns

    • #resistance

    • Nonprofit Series

    7 Nonprofit Campaigns We Can't #RESIST

    February 21, 2017

    Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. This year, no moment has been more controversial than the rollout of the recent immigration ban. In challenging the policies of the Trump administration, nonprofits are at the forefront of the resistance movement. To that point, we're highlighting seven powerful campaigns from organizations that are working to fight for the rights of our most vulnerable populations, and ways you can get involved to further their fight.

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    • advocacy

    • #resistance

    • Nonprofit Series

    Leading the Resistance: 32 Organizations You Can (and Should) Support Today

    February 2, 2017

    The last few days have been equal parts terrifying, challenging, and complicated. There's a long fight ahead, but for issues that stir you, one simple, positive thing you can do today is give - your time, money, voice, or attention - because so many organizations need your urgent support.

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    • Online Actions

    Create a Consistent Supporter Experience Using Themes

    January 18, 2017

    In order to inspire confidence in their supporters and reinforce a positive brand image, organizations should have a consistent, unified design across their website, sign-up forms, and donation pages. 

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    • Online Actions

    Increase Recurring Gifts + Update Contact Records with New Self-Service Portal

    January 9, 2017

    Nonprofit communications and development professionals are notoriously overworked - and they often spend way too much time on data entry and menial tasks that may arise. One common task that staff often undertake is updating their donors' payment information or changing supporters' contact records. With EveryAction, we've tried to cut down on that inefficiency by building a brand new self-service portal feature. 

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    • Online Actions

    Survey Your Supporters with Online Questionnaires

    January 9, 2017

    The more information organizations gather from supporters, the better equipped they are to communicate relevant information, recruit volunteers, and maximize fundraising asks. That's why we've built new features into our forms to allow EveryAction users to customize questions and collect even more helpful data for their organizations. 

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    • fundraising

    Tribute Giving, Gift Memberships & Ecards Give Groups More Fundraising Options

    January 9, 2017

    To maximize their fundraising and impact, effective nonprofits should always be looking for new ways to engage their donors. One popular way leading nonprofits raise money is through tribute giving - the ability for donors to give a gift in honor of someone special. 

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  • EveryAction's 8 Most Useful Nonprofit Resources of 2016

    December 19, 2016

    No matter how you slice it, 2016 was a year to remember. With just a couple of weeks left, take stock of the most useful content from our blog and nonprofit content library and get a jumpstart on making 2017 the best year for your organization yet!

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    • fundraising

    • prospect research

    • donor research

    5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

    December 7, 2016

    EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Building a deeper fundraising strategy can help you: Raise more funds. Retain more donors. Fuel more engagement. The best way to reach your donors in meaningful ways is to look into your donor database or CRM and analyze the data that you have. Your data, after all, provides insight into your donors. To use your data to innovate your fundraising strategy, you can: Perform prospect research Identify corporate connections Pay attention to politics Perfect your pitch Personalize your outreach Let’s take a look at each in more detail - use the links above to jump to a particular section!

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    • social media

    • #givingtuesday

    You Gotta Believe: the Finest #UNselfie Posts of #GivingTuesday 2016

    November 29, 2016

    Ah, #GivingTuesday... the day donors wake up from their post-Thanksgiving food stupors, reflect on spending too much money during those retail-holidays-that-shall-not-be-named, and decide to offset the materialistic frenzy with some good-for-the-soul charitable giving - and then, of course, they take a selfie.  We're back again this year with all-day coverage of the best #UNselfie posts from around the web - send us your favorites on Twitter and check back here for updates!

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    • engagement

    • advocacy

    Leading Nonprofits Use "Social Advocacy" to Move Supporters to Action

    November 23, 2016

    EveryAction has been already been recognized as the industry leader in the nonprofit technology space for its cutting-edge advocacy tools. Whether it's because of online engagement forms or targeted email, leading advocacy organizations have turned to EveryAction in order to better engage & mobilize their supporters. This year, we took online advocacy to the next level - by releasing our new Social Advocacy tool.

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    • twitter

    • advocacy

    Top Nonprofit Twitter Accounts: 2016 Election Edition

    November 1, 2016

    There’s been a lot of talk about this year’s historic Presidential election, but behind the headlines, the real stories are about advocates fighting for change at all levels of government and across the entire country. At EveryAction, we’re proud to work with organizations whose missions reflect the values that built our company and the vision we have for a better, more inclusive world. That’s why, in our third installment of the best-of-Twitter blog series, we’re excited to highlight some of the nonprofit champions working tirelessly this election cycle to advocate for global and grassroots issues that directly impact us each day. Check out some of the best advocacy tweets below, follow their campaigns on Twitter, and make your voice heard on Election Day!

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    • Nonprofit Series

    • halloween

    3rd Annual EveryAction Nonprofit Halloween Costume Parade

    October 31, 2016

    Happy Halloween! Each year, our staff marks the occasion by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and the start of end-of-year fundraising push with some fun. Tweet us your favorite nonprofit costumes at @EveryActionHQ - you could win some ghoulishly great gear!

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    • everyaction hero

    Our EveryAction Hero: Audubon

    October 27, 2016

    Audubon is one of America's most renowned nonprofit organizations that has been working to protect birds and preserve their habitats for over one hundred years. Audubon recently "made the switch" to EveryAction, so we sat down with Audubon's Director of Digital Strategy, Porter Mason, to learn more about the important work they do.

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    • community

    • advocacy

    What is GOTV Anyway? An Explainer for Non-Politicos

    October 18, 2016

    While many of you have a background in politics or organizing, there’s likely some of you scratching your head and wondering just what the heck this “GOTV” business is all about.

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    • campaigns

    • social media

    • data

    Social Media with M+R: How to Measure the Metrics that Matter

    September 20, 2016

    Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R, to discuss all things social media metrics.  Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation.

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    • CRM

    • communications

    • data

    • donors

    Using CRM + Donor Management Software to Talk to Anyone

    August 17, 2016

    Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. This post outlines: How to approach nine common donor types and helpful tips + tricks for smarter messaging Using reports to answer some of the typical questions you might get from a board member How CRM + nonprofit donor management software can help your teams work better together Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now!

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    • email

    • fundraising

    • deliverability

    3 Simple Email Improvements to Make More Money During EOY Fundraising

    August 11, 2016

    This post originally appeared in NTEN's July Connect newsletter We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. In fact, according to the annual Benchmarks report from NTEN and M+R, email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Great news, right? So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins? Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

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    • cats

    4 Fab Cat Nonprofits to Support on International Cat Day

    August 8, 2016

    Cat lovers, rejoice! It's International Cat Day, and if you're anything like us, you know one (or more) kitties that bring joy, laughter, and a whole lot of cat-itude to your life. To mark this year's celebration, here are four of our favorite feline-focused nonprofits to follow and fund! 

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    • email

    You've Set Up an Email Welcome Series, So Now What?

    August 1, 2016

    By this point you’ve likely read article after article about why you should be creating a welcome series. A quick search returned over 10 articles from this year alone. If you haven’t already set one up, go do that now, I’ll wait. See, that wasn’t so bad was it? Now we’ve seen a lot of nonprofits set up a welcome series, but very few go beyond that. Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. This is a vital series for your organization and is as important as the welcome series.

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    • organizer

    • campaigner

    • jobs

    How to Find a Nonprofit Job After Election Day

    July 26, 2016

    Believe it or not, the end of the campaign trail is in sight and while it’s hard to think about much else besides GOTV stats and your campaign team’s eventual glory on Election Day, you can’t help but think: what’s next? As election season comes to an end, many campaigners will be turning their attention to the job hunt, and nonprofits are looking for individuals with the organizer mindset: innovate quickly, think critically, write with purpose, understand online fundraising, and have the drive to be effective employees. If you’re looking for a new gig after Election Day, here are a few steps to get you started on your nonprofit job search.

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    • CRM

    • engagement

    Ask an Expert: Online Engagement Tool Trends + Advice

    July 21, 2016

    The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!) That's why we asked Maureen Wallbeoff, Vice President at Firefly Partners, for some expert insights, not only from her career in the third sector, but also as a nonprofit digital consultant and contributor to the Nonprofit Guide to Online Engagement Tools. Read on to check out our conversation with Maureen and hear more about Firefly Partners' recent report.

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    • conferences

    The 5 Hottest Nonprofit Conferences of Summer '16

    July 11, 2016

    School may be out for the summer, but the educational, professional, and networking offerings for nonprofits are just getting started. From our 2016 Best Nonprofit Conferences Calendar, here are five hot summer events that are sure to bring the heat.

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  • 12 of Your Email Deliverability Questions Answered

    June 22, 2016

    Yesterday, EveryAction hosted a webinar to discuss insights from our 2016 Email Deliverability Study.  Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist, shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment.

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    • email

    • fundraising

    • deliverability

    2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

    June 3, 2016

    Today, EveryAction released the 2016 Nonprofit Email Deliverability Study, an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

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    • jobs

    How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

    May 23, 2016

    This guest post originally appeared on Idealist Careers blog. As someone who has jumped from the corporate world to the nonprofit sector and back again, I’ve learned a lot about the nuances of both, especially in terms of the all-important first interview. While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. If you’re planning to interview at a nonprofit organization soon, but aren’t feeling comfortable talking about your for-profit achievements, read on for some humble tips from someone who has succeeded (and failed) at both.

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    • campaigns

    Main Ingredients to a Nonprofit Digital Campaign

    May 4, 2016

    Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview. In honor of this month's webinar (and the relaunch of the oh-so-inspiring Best Nonprofit Digital Campaigns Collection), here are some of the ingredients you can combine to run a smart, successful campaign.

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    • fundraising

    • guest post

    Nonprofit Fundraising Basics: Matching Gifts

    April 25, 2016

    New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising.

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    • data

    5 Things You Need to Know about Nonprofits + Big Data

    March 18, 2016

    To find out more about how nonprofits are using (or not using) their data to do more good, we asked over 460 nonprofit professionals about their habits, culture, and outlook on the state of data at their organizations. This week, we released the survey results + invited Randy Hawthorne, Executive Director and wearer of many hats at Nonprofit Hub, for a conversation about the data and findings we gathered.

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  • Building the Way to San Jose: Here's what EveryAction will be up to at 16NTC.

    March 14, 2016

    Like many of you, we're just a week away from heading to sunny California for the 2016 Nonprofit Technology Conference (16NTC), one our favorites, and one of the best nonprofit conferences of the year.

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    • marketing

    • nonprofit storytelling

    • webinar

    Experts Break Down the Science of Nonprofit Storytelling

    March 7, 2016

    Lately, we've been obsessed with storytelling. From capturing an audience's attention to inspiring listeners to action, telling great stories is equal parts creative and scientific. 

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    • conferences

    [PREVIEW] Top Nonprofit Conferences of Spring 2016

    February 23, 2016

    If you're like us, you can't wait to ditch those winter layers and welcome the springtime bloom. Why not celebrate the start of spring with some terrific nonprofit events? We narrowed down our full list of conferences to some of our very favorites coming up between March and May.

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    • marketing

    • design

    • data

    3 Ways Data-Driven Testing Can Help Your Nonprofit

    February 1, 2016

    January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals.

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    • social media

    • community

    Two Tactics for Refreshing Your Social Media Strategy in 2016

    January 6, 2016

    You made it! The first week of 2016 is halfway over and you're finally getting back into the swing of things, but it's hardly business as usual.  Hopefully, you've taken all of the insightful nonprofit knowledge from 2015 and started applying it to your work in the new year... right? 

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    • monthly giving

    [WATCH] 4 Monthly Giving Investments to Make in 2016

    December 30, 2015

    For many of us, this final week of 2015 is about reflection: what were my biggest accomplishments? Where did I fall short? How can I be better in the year ahead? 

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  • EveryAction's 8 Most Useful Nonprofit Resources of 2015

    December 28, 2015

    What a year! With just 5 days to go in 2015, let's look back on the year. We saw the introduction of .ngo domains, the first Star Wars film in a decade, the dress that divided the world, and the biggest #GivingTuesday yet. 

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    • digital

    [VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016

    December 22, 2015

    ‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital.

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    • social media

    • #givingtuesday

    Attitude of Gratitude: our Favorite #UNselfies from #GivingTuesday 2015

    December 1, 2015

    Ready or not, it's #GivingTuesday! The single busiest giving day of the year is here, and with it comes one of our favorite social media campaigns, the #UNselfie. 

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    • campaigns

    • digital

    3 Key Elements of a Digital Campaign Plan

    November 30, 2015

    Originally posted on the NTEN Connect blog on November 20, 2015 Campaigns are big, daunting undertakings. When you’re starting with a blank sheet of paper, it can be hard to know where to begin. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. It’s tough to figure out how to put it all together into a coherent, concerted, and (hopefully) successful campaign. By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns.

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    • prospect research

    • events

    3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events

    November 9, 2015

    Do you have events planned as part of your end-of-year fundraising push? If so, you may be missing out on some key pieces of information about your attendees that may make all the difference in your fundraising goals. Read on for tips from DonorSearch's Ryan Woroneicki on how to make prospect research part of your event planning.

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    • training

    12 Free Nonprofit Webinars and Training Videos You’ll Love

    November 6, 2015

    If you’re a nonprofit professional, then you probably know what it’s like to be short on time. Maintaining a work-life balance is hard enough without having to hunt down the resources you and need to develop your skills. That’s why we’re giving you a shortcut.

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    • Nonprofit Series

    • halloween

    Dressed to Impress: our Favorite Nonprofit Halloween Costumes

    October 30, 2015

    For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating.

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  • 4 Marketing Lessons Your Nonprofit Can Learn From Tinder

    October 23, 2015

    What does Tinder have to do with your nonprofit marketing strategy? Probably a lot more than you realize. Think about it: what is Tinder if not a massive, multi-million-user experiment in online marketing?

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    • nonprofit websites

    • fundraising

    • campaigns

    6 Things Wrong With Your Nonprofit Donation Page (and How to Fix Them)

    October 14, 2015

    End-of-year fundraising and #GivingTuesday are around the corner, so it’s time to pull up your donation page and make sure it’s up to scratch. Once someone has arrived on your donation page, it’s your job to make sure the experience is as painless and quick as possible. Here’s 6 things wrong with your donation page right now, and how to fix them.

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    • fundraising

    EOY Hacks: 8 Online Fundraising Ideas to Save Money + Time

    October 7, 2015

    Last week, I had the ear of a brilliant nonprofit guru and jumped on the chance to ask her for some advice.  Me: I know our readers are up to their eyeballs in work from now until January. What can I write about to help them through this crazy time besides end-of-year fundraising?  Brilliant Nonprofit Guru: End-of-year fundraising. Message received. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them. While I can't offer you more hours in the day or mail you a check, here are eight ways to "hack" EOY fundraising and save the precious resources you already have.

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    • twitter

    50 More of the Best Nonprofit Twitter Accounts to Follow Right Now

    August 31, 2015

    A while back, we shared a collection of awesome nonprofits that are doing Twitter right and the response was overwhelming. That's why, just in time to revamp your timeline for the fall, we thought you could use 50 more social-savvy organizations to follow, fav, and RT. Here's a brand new list of some of the best nonprofit Twitter accounts in the Twitterverse! Check out these examples + learn how to pump up your organization's IRL impact one tweet at a time. (To follow the entire group with one click, check out this Twitter list!)

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  • Back to Action: End of Summer EveryAction Update

    August 18, 2015

    Can you believe summer’s almost over? If you’re anything like us, you’re ready to trade tank tops for awesome cardigans and cool lemonade for pumpkin lattes, but mostly, you’re ready to get back to doing good!

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    • strategy

    • communications

    4 Ways to Make the Most of Your Nonprofit’s Media Coverage

    July 31, 2015

    Your nonprofit is crushing it - running great campaigns, sending awesome emails (that are actually making it to inboxes), engaging influencers in your space, and generally doing a stellar job at storytelling - and you're getting recognized for all of your hard work! Congrats! Now what? We asked Sacha Evans, Senior Associate at DG+CO, for expert tips nonprofits can use to leverage media coverage. Read on!

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    • conferences

    Your Official Netroots Guide to Shopping Local (and Progressive) in Phoenix

    July 8, 2015

    In case you haven't heard, the progressive community is gathering next week in Phoenix for one of the most anticipated events of the year: the tenth annual Netroots Nation conference! As a Phoenician and member of team EveryAction, I'm thrilled to share that EveryAction is hosting this year's closing party, and am excited to see this fantastic city and the incredible work being done by progressive organizers on display for the entire community to see. That's why, with help from the awesome folks at Local First Arizona, I've put together an eating, drinking, shopping, and local attractions guide to supporting local and progressive businesses in Phoenix!

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    • guest post

    • nonprofit campaigns

    • social media

    The Biggest Social Media Mistakes to Avoid During Your Next Nonprofit Campaign [Part 2]

    June 23, 2015

    We called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits, for some advice on mistakes to avoid during your next nonprofit campaign. Read on for Part 2 of her post! (If you missed Part 1, check it out here!)

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    • guest post

    • nonprofit campaigns

    • social media

    The Biggest Social Media Mistakes to Avoid During Your Next Nonprofit Campaign [Part 1]

    June 17, 2015

    Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use, how to properly do influencer outreach, and words of caution around trying to "go viral." But we wanted to dive a little deeper into the social media aspect of nonprofit campaigns, so we called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits, for some advice on mistakes to avoid during your next nonprofit campaign. Read on for Part 1 of her post! 

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    • twitter

    • engagement

    • campaigns

    • social media

    How to Win (Online) Friends and Influence People (on Social Media)

    June 11, 2015

    (Much like a rocket launch, getting off the ground online requires preparation.) So it’s time to launch that awesome campaign. You’ve set your goals (goals that have nothing to do with going viral), and you’re about to kick off something awesome. Maybe you’re saving the whales. Maybe you’re saving the people who are saving the whales. Who knows. The point is, you’ve got something amazing that you want to do that shares your story with the world, and calls on people to act.

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    • nonprofit campaigns

    • campaigns

    4 Free Campaign Tools You're Probably Forgetting

    June 5, 2015

    Imagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.

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    • nonprofit campaigns

    • campaigns

    Why Trying to "Go Viral" is a Ridiculous Waste of Time

    June 3, 2015

    As it becomes a bigger part of the marketing lexicon, "going viral" has become everyone’s holy grail, but does that approach to nonprofit campaigns make sense for your organization?

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    • conferences

    14 Can't-Miss Nonprofit Conferences This Summer

    May 28, 2015

    With the start of summer just around the corner, the nonprofit conference action for the year is just beginning to heat up! We took a look at our 2015 Best Nonprofit Conferences Calendar and put together a new list of the summer's most anticipated events - which ones are you attending?

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    • email

    • newsletter

    • guest post

    3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]

    May 26, 2015

      The future is unpredictable. For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. So naturally when we asked Chris Tuttle to predict the future of email, we were hoping for at best a rough guess. Instead, he gave us insightful analysis of the present, and a solid prediction of the future. There's no wild fantasies of email projected onto silly transparent screens in this post (I'm looking at you, minority report) - just great advice we'd all do well to follow.  Read on for some particularly astute insights by Chris Tuttle, Principal of Tuttle Communications. Follow him at @ChrisTuttle.

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    • software

    • CRM

    5 Ways Technology Can Help Your Nonprofit Do More Good

    May 22, 2015

    The way people give is constantly changing. People may care about your cause, but it doesn’t mean they will donate. So what drives them? 

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    • guest post

    • engagement

    Expanding the Reach of Nonprofits Through the Power of Influencers [Guest Post]

    May 18, 2015

    Read on for insights from Roz Lemieux, CEO at Attentive.ly, on how your nonprofit stands to gain from better leveraging the power of influencers.

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    • email

    • fundraising

    • guest post

    5 Expert Opinions on the Future of Email Fundraising

    May 12, 2015

    Email isn’t dead.

    Read
    • strategy

    • software

    Should You Switch Your Nonprofit CRM?

    May 6, 2015

    We asked Joe Fuld, President of the Campaign Workshop, to take us through the process of determining whether a nonprofit organization should switch CRM tools. Here's what he had to say.

    Read
    • nonprofit playlist

    Enjoy a Feel Good, Do Good Nonprofit Playlist

    April 29, 2015

    Today, we joining the millions around the world celebrating International Dance Day with some upbeat, positive vibes, curated especially for nonprofit pros that do good every day. 

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    • email

    • fundraising

    • deliverability

    • infographic

    What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

    April 28, 2015

    If you’re sending fundraising emails, then you’re losing money to spam. The question then, is how much + why?

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    • fundraising

    • guest post

    • major gifts

    • prospect research

    3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts

    April 23, 2015

    Do some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.

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    • email

    • fundraising

    • deliverability

    3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

    April 20, 2015

    Nonprofits have never had a more powerful fundraising tool than they now have in email, but there's a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program.

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  • Why April 21st May Ruin Your Nonprofit's Website Analytics

    April 17, 2015

    Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about.

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    • fundraising

    12 Emotions Fundraisers Feel on FEC Filing Day

    April 14, 2015

    In honor of tomorrow's deadline, discover all of the feels leading up to filing day:  

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  • Picture Perfect: 9 Free Stock Photography Websites for Nonprofits

    April 8, 2015

    Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd.

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    • marketing

    • open rates

    • newsletter

    7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

    April 6, 2015

    Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. Some organizations see a lot of supporter engagement with periodic newsletters: a recent study showed that over half of participants got news about their favorite organizations or causes from regular newsletters, and just under a quarter of respondents said they often forwarded on newsletters to family and friends. If your nonprofit is seeing less-than-desirable returns on the time and resources put into its newsletter, it may be that newsletters aren't the best medium for your audiences. This doesn't mean you should scrap the operation entirely, but there are likely some serious adjustments that need to be made.

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    • bounce rates

    • nonprofit blog

    How to Reduce the Bounce Rate on Your Nonprofit Blog

    April 1, 2015

    Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?

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  • 6 Free Mobile Responsive Email Templates for Nonprofits

    March 26, 2015

    Mobile has changed the face of the internet. Responsive web design has gone from a perk, to a need, to a must.

    Read
    • marketing

    • email series

    The 6 Most Important Email Series for Nonprofit Marketing

    March 23, 2015

    An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. You want to:

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  • 1999 vs 2015: The 6 Greatest Transformations in Nonprofit Web Design

    March 19, 2015

    We’ve come a long way since 1999. The web has seen multiple updates to HTML and CSS, witnessed the explosion of video, and the meteoric rise in mobile traffic among many other siesmic shifts.

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    • nonprofit storytelling

    5 Things (Almost) Everyone Gets Wrong About Nonprofit Storytelling

    March 17, 2015

    We asked storytelling expert Vanessa Chase of The Storytelling Non-Profit to share the most common mistakes organizations make when talking about how + why they do what they do. Read on for her advice on doing nonprofit storytelling right!  Check out the brand new Epic Guide to Nonprofit Storytelling!

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    • strategy

    • marketing

    3 Bad Nonprofit Marketing Habits to Stop Right Now

    March 4, 2015

    In case you haven't heard, it's Inbound Marketing Week! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. Our team attended the Mid-Atlantic Inbound Summit hosted by the folks at Quintain Marketing + learned a whole lot about how nonprofits can do a better job at inbound. But instead of tips, we thought we'd offer a few words of caution: here are three bad nonprofit marketing habits for your organization to quit right now.

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    • fundraising

    • strategy

    • social fundraising

    How to Cheat at Nonprofit Fundraising + Get Away with It

    February 11, 2015

    Fundraising is a huge job at any nonprofit. No matter the size, legacy, or cause, all nonprofit organizations dedicate endless time + resources to soliciting donated dollars. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization's sleeve.

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  • Inspiration for your Nonprofit Website Design

    January 29, 2015

    Let me ask you a question: How does your organization's website look? Happy with it?

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    • conferences

    Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015

    January 27, 2015

    It's almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter. (Remember those days?) Now, thanks to innovators + technologists committed to doing more good, technology has helped broaden the reach of nonprofits further than ever before. But they're not done yet. Technology trends evolve fast + nonprofit pros need to stay on the pulse. Luckily, the 2015 Nonprofit Conferences Calendar features ample opportunities throughout the year to hear all the latest nonprofit tech developments. Check out some of our favorites:

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    • professional development

    • association

    6 Ways to Make the Most Out of Your Association Membership in 2015

    January 13, 2015

    This week kicks off the American Society of Association Executives’ (ASAE) semiannual Association Management Week and it's got us thinking: professional associations are hugely essential resources to the individuals that belong to them and the industries they serve. That said, how can you make sure you're getting the most out of your association membership?

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    • strategy

    • CRM

    5 Questions about Nonprofit CRM Tools You’re Too Embarrassed to Ask

    January 8, 2015

    A brand new year is here, and everyone is resolved to make improvements to the way they live, work, and even their nonprofit website!  What's more, folks are seizing the opportunity to get organized + do business better. For nonprofit pros, that means streamlining your processes, integrating your systems, and doing a better job communicating with your donors.

    Read
  • 3 New Year's Resolutions for Your Nonprofit Website

    January 5, 2015

    The new year is a perfect time to make some changes. Besides going to the gym more and eating less sugar (which you’re totally going to succeed at... right?), why not make some resolutions around your website? At EveryAction, we believe in setting goals that are achievable. Here are some new year’s resolutions that anyone can accomplish. Repeat them slowly, print them out, put them on your office wall, and check back with us throughout the year to let us know how you’re doing. And once you get through these quickly, take a look at our 30 Steps to Redesign Your Nonprofit Website.

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    • fundraising

    • strategy

    7 End-of-Year Tips for Saying Thank You to your Donors

    December 30, 2014

    In the nonprofit world, donors are essential. And at the end of the year, after all of the fundraising and cold calling and calling-to-action, it's important to express appreciation for the supporters that are so instrumental in keeping your organization moving forward (and if we're honest, keeping the lights on!) A standard thank you is always nice, but going the extra mile to show your donors how much they mean to you can pay out dividends down the road. Here some tips you can use to thank your donors and let them know how grateful you are for their support.

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    • fundraising

    • software

    • compliance

    7 PAC Reporting Errors Your Filing Software Should Help You Avoid

    December 18, 2014

    Whether you've been filing reports for years or managing your first PAC, you understand the crucial role that filing software plays in making sure the numbers always come out right. We asked Vicky Schumacher, the EveryAction Team's PAC pro, for some tips on how to avoid the most common, annoying filing pitfalls + the ways that you can leverage your accounting tech into an advantage at reporting time.

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  • Before you attend Rootscamp, stop and make sure you know these 10 things

    December 10, 2014

    If this is your first time coming to RootsCamp, then welcome!  If you’re a seasoned pro (like many on the EveryAction team) then we’re excited to see you again. If you aren't attending, there's still time! Tickets are on sale until the end of the week.

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    • strategy

    • conferences

    • marketing

    9 Marketing Conferences Nonprofit Pros Won't Want to Miss in 2015

    December 8, 2014

    If the huge success of #GivingTuesday teaches us anything, it's that good marketing is a nonprofit's best friend. Could your organization use some help in making the most out of its marketing resources? Are you looking to brush up on your skills or just curious about what your colleagues around the country are up to? Here's a list of nonprofit marketing conferences that every marketing maven should have on their radar for 2015. 

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    • fundraising

    • giving tuesday

    Give in the Moment: Our Favorite #UNselfies of #GivingTuesday (so far)

    December 2, 2014

    At last, #GivingTuesday is upon us! In case you don't know, the Tuesday following Thanksgiving, Black Friday and Cyber Monday is dedicated to giving back after all of the indulgences of the days before.  Since its founding in 2012, #GivingTuesday has grown into a internationally recognized day of charity and of sharing hope + awareness around the boundless causes + endless opportunities to give back.

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  • These nonprofit techies know how to do Thanksgiving right.

    November 26, 2014

    Thanksgiving is a favorite holiday in the EveryAction office. How could you we not love an entire day revolving around family and food? In the spirit of Thanksgiving, we challenged our team to think of one way to give thanks or give back to people, communities, or organizations that are meaningful to them.

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  • Over a Hundred Gather for EveryAction First Look

    November 19, 2014

      Last night, over a hundred of our friends and colleagues joined our team at Studio Theatre for EveryAction First Look. We’re so excited that finally nonprofits have a tool that will help them raise more money and build more support for their cause. And our team is here to help empower those nonprofits with our unified platform for engagement with supporters, online and off.

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  • Why Donation Pages for Nonprofits Usually Suck

    November 14, 2014

    Right now, thousands of donors are being scared, confused, bored, or straight up turned away from donating online. Your organization might be missing out on critical support from visitors that are turned off by badly designed donation pages. The money you need is out there - you just have to make sure you’ve got the door open and the welcome mat out.

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    • fundraising

    • strategy

    5 Cold Calling Tips to Meet Your Fundraising Goals

    November 7, 2014

    The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call.

    Read
    • Nonprofit Series

    • halloween

    Best Halloween costumes ever? We dressed up as our favorite nonprofits.

    October 31, 2014

    You have just a few hours before your end-of-the-day office costume contest and evening Halloween festivities, but have no idea what to be. Well, we have your back. For the ultimate procrastinator, we've got 6 nonprofit costume ideas that you can do with (almost) no planning at all. 

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    • strategy

    • campaigns

    • digital

    This Is What's Wrong with Your Nonprofit Digital Strategy

    October 21, 2014

    I’ve read and written hundreds of nonprofit digital strategy documents. As a professional in the nonprofit space, “I need to create a digital strategy” is something that I hear almost daily.

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    • twitter

    50 Best Nonprofit Twitter Accounts to Follow

    October 16, 2014

    A frequent assumption is that social media runs itself, but the “build it and they will come” model won’t yield the engagement or impact that you’re looking for.   It’s important to approach social media with a multifaceted strategy for spreading your message and getting the attention of your audience.  

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    • email

    • fundraising

    5 Tips for Better Nonprofit Fundraising Emails

    October 14, 2014

    One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder.

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  • Does Slacktivism Actually Work?

    October 9, 2014

    While social media has profoundly amplified the reach and influence of nonprofits, it’s also created a dilemma commonly referred to as “slacktivism.”  This digital-age phenomenon describes the inaction of supporters beyond simple acts such as ‘liking’ a Facebook page or sharing a call-to-action.   The efficacy of slacktivism has been a hotly debated issue. One camp argues that the messaging around a cause and the urgency of an organization’s ask can be diluted by the rapid, superficial spread of marketing content.  It’s even been suggested that one-off engagement creates and normalizes bad slacktivist behavior.

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  • Make EveryAction Count

    October 2, 2014

      For too long, nonprofits have been living with a patchwork quilt of fundraising and engagement products. Some products are good at fundraising, some good at engagement. Some are good at online, some good at offline. But, many nonprofits suffer through having silo’d data and tools, and interact with supporters and prospects based on only that tool, leading to less than ideal outcomes. And, integrations between these critically-related systems are expensive: in time, money, and missed opportunities.

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    • website redesign

    • nonprofit websites

    30 Steps to Guide Your Nonprofit Website Redesign

    October 1, 2014

    At EveryAction, we know redesigning nonprofit websites can be an overwhelming process. We believe a successful nonprofit requires a strong digital presence and that a strong website is the foundation of any successful digital campaign.

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