<iframe src="//www.googletagmanager.com/ns.html?id=GTM-N34J73" height="0" width="0" style="display:none;visibility:hidden">

Gabby Weiss

Gabby Weiss is a Marketing Strategist at EveryAction.
    • digital

    • fundraising

    • trends

    The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

    January 14, 2019

    Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. To read our full report on the biggest nonprofit tech trends of 2018, what to expect in the year ahead, and how nonprofits of all sizes should be preparing to stay at the top of the technology game, click here. In the sphere of digital fundraising, the patterns observed in 2018 will continue to inform how nonprofits should build their fundraising strategy for 2019 and the coming years. Some of the biggest trends that emerged in 2018 include:

    Read
    • End of Year

    • nonprofit websites

    • fundraising

    4 Easy Ways to Prepare Your Website for End-of-Year Fundraising

    November 19, 2018

    The year-end giving season always offers a unique opportunity to engage with your members, donors, and volunteers. It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. One of the most important ways to prepare for the end-of-year fundraising season is updating your website, likely the easiest and one of the most common ways that supporters and the public interact with your organization.

    Read
    • email

    • digital

    • fundraising

    3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

    November 15, 2018

    For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations.

    Read
    • End of Year

    • fundraising

    5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

    November 6, 2018

    Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

    Read
    • #givingtuesday

    • deliverability

    • email

    What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

    November 5, 2018

    Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

    Read
    • fundraising

    • nonprofit tools

    The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

    October 24, 2018

    This October 31st, it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

    Read
    • campaigns

    • politics

    • trends

    Five 2018 Political Campaign Trends that Nonprofits Should Use Too

    October 18, 2018

    As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. 

    Read
    • #givingtuesday

    • donors

    7 Tips to Make This Year Your Best #GivingTuesday Ever

    October 10, 2018

    #GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

    Read
    • voter contact

    • organizing

    GUIDE: Voter Registration Campaigns for Nonprofits

    October 2, 2018

    For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation.

    Read
    • digital

    • engagement

    • testing

    5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

    September 27, 2018

    There’s no secret trick to instantly improving digital engagement for nonprofits. 

    Read