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Gabby Weiss

Gabby Weiss is a Marketing Strategist at EveryAction.
    • donor management

    • retention

    The State of Nonprofit Donor Retention (And What To Do About It)

    March 5, 2019

    As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.

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    • ntc

    Your Official #19NTC Local's Guide to Portland

    March 4, 2019

    We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.

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    • fundraising

    • data

    • reporting

    Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

    February 13, 2019

    While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. In a 2016 study conducted by EveryAction and Nonprofit Hub, nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process. This is not a result of lacking understanding or desire for data on their part, rather it is often the simple reality that pulling large reports can be a complex and difficult process that takes an extraordinarily long time, making getting up-to-date numbers an arduous task. In many cases, nonprofits are forced to hire outside consultants to pull the reports necessary for them to get a full view of their program's successes and weaknesses.

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    • fundraising

    • digital

    • trends

    The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

    January 14, 2019

    Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. To read our full report on the biggest nonprofit tech trends of 2018, what to expect in the year ahead, and how nonprofits of all sizes should be preparing to stay at the top of the technology game, click here. In the sphere of digital fundraising, the patterns observed in 2018 will continue to inform how nonprofits should build their fundraising strategy for 2019 and the coming years. Some of the biggest trends that emerged in 2018 include:

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    • nonprofit websites

    • fundraising

    • End of Year

    4 Easy Ways to Prepare Your Website for End-of-Year Fundraising

    November 19, 2018

    The year-end giving season always offers a unique opportunity to engage with your members, donors, and volunteers. It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. One of the most important ways to prepare for the end-of-year fundraising season is updating your website, likely the easiest and one of the most common ways that supporters and the public interact with your organization.

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    • email

    • fundraising

    • digital

    3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

    November 15, 2018

    For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations.

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    • fundraising

    • End of Year

    5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

    November 6, 2018

    Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

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    • email

    • deliverability

    • #givingtuesday

    What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

    November 5, 2018

    Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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    • fundraising

    • nonprofit tools

    The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

    October 24, 2018

    This October 31st, it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

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    • campaigns

    • trends

    • politics

    Five 2018 Political Campaign Trends that Nonprofits Should Use Too

    October 18, 2018

    As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. 

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