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Gabby Weiss

Gabby Weiss is a Marketing Strategist at EveryAction.
    • Development

    • nonprofit campaigns

    • fundraising

    5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

    August 29, 2018

    Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. Here are five of the best reasons that it is important for Nonprofits to invest in quality annual fundraising campaigns.

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    • email

    • deliverability

    • fundraising

    The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

    August 23, 2018

    When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. That's where your email deliverability rate comes in.

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    • social media

    • millennials

    • Facebook

    • digital

    • twitter

    Nonprofit Social Media 101: Lessons from Indivisible

    August 20, 2018

    We recently sat down with Becka Wall, a Social Media Strategist at Individual Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign. She had a lot of great insight to share about building your organization's digital profile and engaging authentically with supporters.

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  • Highlights: EveryAction @ Netroots 2018

    August 8, 2018

    We just got back from Netroots Nation 2018, where we were thrilled to connect with hundreds of progressive organizers and strategists who are driving the progressive movement. If you weren't able to make it this year, catch some of the highlights below:

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    • digital

    • engagement

    A Nonprofit's Guide to Improving Digital Engagement

    July 20, 2018

    We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums.

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    • CRM

    • nonprofit tools

    How To Find Effective Database Solutions for Social Services Organizations

    July 16, 2018

    For social services organizations such as food banks, shelters, and community centers, managing data well is a critical part of keeping their doors open to members of the community in need of their services. Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.

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    • conferences

    • ntc

    Your Official #NN18 Local's Guide to New Orleans

    July 12, 2018

    We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year, and we're so excited to be headed down South to the Big Easy! Considering our team is obsessed with all that is NOLA, we thought we'd share some favorite local spots to eat, drink, party, and enjoy the sights while visiting for the Netroots Nation 2018 Conference. Check out the list below!

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    • arts and culture

    • CRM

    Halcyon's By The People Festival: How One Organization is Using Data to Unite People Around Art

    July 12, 2018

    Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight. Their incubator, arts fellowship, and public policy dialogue programs encourage socially engaged creatives to advance their talents and visions, transforming their inspiration into impact. In June 2018, they hosted their inaugural By the People festival, an international arts and dialogue festival taking place across the city of Washington D.C. and focusing on themes of life, liberty, and the pursuit of happiness.

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    • CRM

    • nonprofit tools

    How To Find the Right Database For Social Justice and Advocacy Nonprofits

    July 9, 2018

    For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. After all, dedicated nonprofit staff are often stretched to their limits, working at capacity to advance their causes, and may simply not have time to sit down and evaluate the organization’s data flow. However, many nonprofits often overlook the fact that clean, useable data empowers staff to “work smarter, not harder” and can increase efficiency by automating basic processes and providing the information necessary to make smart decisions about where to invest time and resources for maximum impact.

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    • CRM

    • arts and culture

    Finding Data Management Solutions for Arts and Culture Organizations

    July 5, 2018

    Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management. Balancing the tasks of marketing to a broad swath of the general public while also maintaining positive relationships with a closer circle of donors and supporters presents unique challenges to fundraisers and membership professionals. Meeting both of these demands is best achieved through a unified database system that offers fundraisers a holistic, 360 degree view of their donors. Database and CRM systems for arts and cultural organizations should offer the capability for several key tasks:

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