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Marcella Vitulli

Marcella Vitulli works in Community & Creative at EveryAction. She writes about trends in nonprofit technology, marketing, fundraising, and more on the EveryAction blog.
Find me on:
    • email

    • deliverability

    • data

    New Email Study Reveals Nonprofit Spam Rates Soared in 2016

    May 15, 2017

    The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study, an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

    • conferences

    The 2017 Best Nonprofit Conferences Calendar

    May 1, 2017

    Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events.  Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook.

    • nonprofit storytelling

    5 Tips for Telling Difficult Stories

    May 1, 2017

    Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. Not so much with good stories, which are a welcome and inspiring; mostly, it's the difficult tales of struggle, desperation, injustice, and urgency that are the most complicated to convey - but the need has never been so great. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

    • #resistance

    6 Ways to Take Action in the Next Week to Celebrate Earth Day

    April 21, 2017

    Earth Day is this Saturday and there's so much you can do to defend, fund, and educate yourself on the critical environmental issues we face as a global population - here are six to get you started.

    • email

    • marketing

    • automation

    7 Questions on Marketing Automation for Nonprofits

    April 6, 2017

    This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below!

    • #resistance

    Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

    March 16, 2017

    she·ro (pl. sheroes) : a woman regarded as a hero Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. In celebration of Women's History Month, we wanted to share some of these sheroic tales and introduce you to young women who are carrying the torch forward today.

    • conferences

    Your Official #17NTC Local's Guide to DC

    March 2, 2017

    We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC. Check out the list below and make sure to read the travel tips at the end!

  • EveryAction's 8 Most Useful Nonprofit Resources of 2016

    December 19, 2016

    No matter how you slice it, 2016 was a year to remember. With just a couple of weeks left, take stock of the most useful content from our blog and nonprofit content library and get a jumpstart on making 2017 the best year for your organization yet!

    • fundraising

    • prospect research

    • donor research

    5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

    December 7, 2016

    EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Building a deeper fundraising strategy can help you: Raise more funds. Retain more donors. Fuel more engagement. The best way to reach your donors in meaningful ways is to look into your donor database or CRM and analyze the data that you have. Your data, after all, provides insight into your donors. To use your data to innovate your fundraising strategy, you can: Perform prospect research Identify corporate connections Pay attention to politics Perfect your pitch Personalize your outreach Let’s take a look at each in more detail - use the links above to jump to a particular section!

    • social media

    • #givingtuesday

    You Gotta Believe: the Finest #UNselfie Posts of #GivingTuesday 2016

    November 29, 2016

    Ah, #GivingTuesday... the day donors wake up from their post-Thanksgiving food stupors, reflect on spending too much money during those retail-holidays-that-shall-not-be-named, and decide to offset the materialistic frenzy with some good-for-the-soul charitable giving - and then, of course, they take a selfie.  We're back again this year with all-day coverage of the best #UNselfie posts from around the web - send us your favorites on Twitter and check back here for updates!