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Ryan Moorman

Since becoming part of the NGP VAN team in 2013, Ryan works on analytics tracking used in all of our programs and helps derive information crucial to making internal product decisions. Aside from his internal work, Ryan consults some of our marquee clients as well as smaller clients on their web analytics needs. He has a Google Analytics IQ Certification and actively researches the newest opportunities in web analytics for our clients.
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    • Analytics

    Getting the most out of EveryAction with Google Analytics

    April 25, 2017

    When you use EveryAction digital tools, you get a lot of great information back about your supporters. You learn who is active in your organization, who contributes frequently, and what your supporters care about most. While this informational narrative is essential to running a non-profit digital campaign, it doesn't encompass what can be learned about supporters through web analytics tools like Google Analytics. Google Analytics can produce some excellent top line numbers for your organization, and stitching a larger narrative of usage for your supporters requires a convergence of both of these data sources.