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Nonprofit Fundraising Expert To Head Up EveryAction [Press Release]

Stu Trevelyan

Move Comes Amidst Significant Growth For CRM Provider

WASHINGTON, DC—June 17, 2015—EveryAction today announced that Melissa Wyers, nonprofit fundraising expert and President of Breakthrough Strategies, will be joining EveryAction as Executive Director of the nonprofit CRM provider.

Wyers will have oversight over the strategic direction of EveryAction which has been experiencing rapid growth, adding dozens of new staff, and hundreds of new clients, including leading nonprofits such as NextGen Climate, Our Time, and NARAL Pro-Choice America.

“Melissa’s deep nonprofit expertise will help our products and clients,” said CEO Stu Trevelyan.  “We’re honored that someone with her experience believes so deeply in our ability to help nonprofits become more effective that she’d leave her own successful business to lead the effort.”

"EveryAction’s approach is new and exciting. I'm honored to be a part of it. EveryAction’s obsession with delivering features that increase conversion rates is exactly the kind of innovation this space needs," said Wyers. "Organizations working hard to make our world better deserve technology partners who share their values. I look forward to helping to build up organizations fighting for the causes I care about.”

Wyers is widely respected as one of the top practitioners in the nonprofit fundraising and marketing world, and brings more than 20 year of experience helping nonprofits increase their revenue and build their supporter base.  For the last 9 years, she has been the owner and President of Breakthrough Strategies, a fundraising, marketing and communications agency developing multi-channel programs for organizations like National Geographic, Heifer International, and the World Food Program.

EveryAction offers a unified set of fundraising, digital, and organizing tools that help nonprofits raise more money and reach more people by providing a unique 360-view of constituents. EveryAction has recently emerged as a key new alternative to the dominant provider, Blackbaud, which acquired many of its competitors, leaving a shortage of choices for nonprofits. EveryAction differentiates itself through better features, strategic data and pricing that fits nonprofit budgets.

Wyers and Trevelyan are rejoining forces to help nonprofits, after having worked together at the trail-blazing online firm CTSG, which pioneered many online fundraising and advocacy best practices / tools. Wyers ran the Strategy Team while Trevelyan was CEO.  Prior to CTSG, Wyers was a senior strategist at Craver Matthews Smith & Company, Director of Development and Communications for the U.S. Committee for Refugees, and a major gifts officer at Common Cause.

Michelle Stephenson, former Executive Director of EveryAction, has been promoted to Chief Revenue Officer.

About EveryAction

EveryAction helps your nonprofit raise more money, better engage your supporters, and move your cause forward. Built and supported by nonprofit experts, our tools allow organizations of all sizes to optimize interactions with supporters and prospects.  EveryAction is one CRM, providing a 360-degree view across fundraising, digital, and organizing activities.  Better features, more affordable, with unlimited phone support.  Clients, including NextGen Climate, Our Time, and NARAL Pro-Choice America, raise billions of dollars each year, online and off, using the EveryAction platform. http://everyaction.com/


For Immediate Release
Wednesday, June 17, 2015
Contact: Stu Trevelyan
202.315.0315, stu@everyaction.com

Topics: press release