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How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World

Rohita Javangula

There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way.

Starting today, we’re launching a new series focused on nonprofits that are using technology in new, interesting, and insightful ways. Our hope is that you, our loyal reader, can apply some of these techniques in your own digital strategy. After all, imitation is the sincerest form of flattery.

First up, we’re spotlighting four environmentally-focused organizations and how they’re using technology to achieve their goals.

Greenpeace USA

While Greenpeace may be known around the world, that doesn’t stop them from continuously innovating with best-in-class donation and advocacy forms. The appeal is instant, starting with a pop-up call out box on their homepage to a beautiful donation page.

Fortunately, Greenpeace gets just about everything right with their donation page. From a short amount of text, to presenting the option for monthly-giving first, to clean donate buttons; this is the perfect example of how to optimize a solid form.

We’re proud to power organizations like Greenpeace USA with EveryAction’s easy-to-use forms, but what really excites us is when organizations go a step further, customizing them to meet their own needs. By putting a monthly-giving option first and changing the ask amounts depending on the type of donation, Greenpeace is prioritizing sustainer giving. With just a few subtle changes, they’re able to make monthly giving the focus of their donation page!

Greenpeace Donation Form

Protect Our Winters

Protect Our Winters is an expert in the art of engaging supporters to take action. They created the “Climate Activists Roadmap” to encourage advocacy at every level. From finding your biggest level if you own a business or can advocate for better climate practices in your workplace, to click-to-call features for reaching out to your representative, the roadmap features educational toolkits as well as current campaigns for users to take action.

The last phase of the Roadmap is an opportunity for supporters to get involved. Next to an ask for a donation is a call-to-action button to volunteer. Volunteering is a great way to get your supporters engaged, but it is a much heavier ask than simply calling your Congressperson or signing a petition form. It make sense to place this next to a donation ask and at the bottom level of a roadmap. For those supporters who are engaged enough to volunteer the key is having a clear, easy to read form that makes them feel useful and more importantly is useful to you!

Protect Our Winters

EveryAction’s volunteer management makes this easy for both you and your supporters. It enables your nonprofit to create different types of activities, shifts, and roles as well as tracking signups. With all the information you collect you even have volunteer profiles to display all of this in an easy to read format. You can see when someone volunteered, campaign activities they participated in, availability, and custom identifiers relevant to the work you do.

Sempervirens Fund

Sempervirens Fund does an excellent job in making new supporters feel welcome. For instance, as soon as I spotted their beautiful donation page, I knew I had to sign up for their email updates. One of the most important things a nonprofit can do for new supporters is to add them to a welcome series. This consists of a series of emails targeted specifically to your new audience before you introduce them to the rest of your list. The allows your new supporters to become more acquainted with your organization, mission, etc. Send them some of your greatest successes or any actions you have with high engagement rates, but most importantly use this welcome series to convert them into new donors!

Sempervirens Fund

Creating a welcome series can seem daunting at first. It involves segmenting your audience and creating customized emails just for them, but with a good CRM it’s easy. In EveryAction, you get just that. You can swiftly create a welcome series, including crafting your audience with our Create A list tool to using targeted email to make stunning mobile optimized emails.

Welcome Series Example

Outdoor Alliance

The Outdoor Alliance is another organization that demonstrates how to achieve effective advocacy asks especially when it comes to targeting your Congressperson. Supporters don’t want to take that extra step of looking up who their congressperson is. It should be an easy form that gives all this information to them!

Outdoor Alliance achieves this perfectly with their action alerts. With clear text and a demonstrated need, their advocacy form entices users to take action. After filling in some basic info—ta da! The form even tells me the representative I’m writing to.

Outdoor Alliance

EveryAction’s social advocacy forms automatically come with the option for users to target federal officials, but did you know that you can use our advocacy forms to go beyond that and target state and local representatives as well?

This powerful tool automatically fills in information about thousands of municipal officials in every state and locality across the United States - letting your supporters get their message in front of the local leaders who represent them.


Interested in seeing how EveryAction can help your organization build a better world? Click here for a free demo of our best-in-class Fundraising, Digital, and Organizing tools.

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Topics: fundraising, engagement, advocacy, environmental organizations