While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. In a 2016 study conducted by EveryAction and Nonprofit Hub, nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process. This is not a result of lacking understanding or desire for data on their part, rather it is often the simple reality that pulling large reports can be a complex and difficult process that takes an extraordinarily long time, making getting up-to-date numbers an arduous task. In many cases, nonprofits are forced to hire outside consultants to pull the reports necessary for them to get a full view of their program's successes and weaknesses.
One of the data points that is often most difficult to access is the long term performance of donors from various acquisition sources, allowing a more holistic evaluation of a donor's lifetime value to the organization. EveryAction's long-term value report puts this information directly into the hands of fundraising professionals.
Long Term Donor Value Report
What is your 5-year value of a donor? Which acquisition sources produce your best donors? EveryAction's new Long-Term Value Report will let you calculate the net value of your donors for each year from acquisition through year five.
The Long-Term Value Report takes into account the cost of acquisition, the cost of subsequent solicitation, and retention from year to year. This new report is a powerful tool in helping you to get the biggest bang for your acquisition buck. It will also help you understand which fundraising activities contribute the most net revenue over time.
The Long-Term Value Report categorizes donors into cohorts based on the year that the supporter was acquired, the channel of acquisition, and the source of acquisition. It summarizes data for each of those cohorts, taking into consideration both the revenue you have received from donors as well as the additional cost of fundraising from those donors. For each fiscal year, you will see helpful metrics like the donor count, the average gift, and the net revenue.
Plus, this report is quick and easy to use. You can now evaluate your long-term donor value with the click of a button.
In order to get the value provided by the channel breakdown in this report, you need to be tracking acquisition channel on all of your contacts, and using Origin Source Codes.
For more tips on making reporting easier and more effective at your nonprofit, download our complete guide today!