Is your donation page holding you back? No? Are you sure?
Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter.
The time to improve and optimize your donation page is now.
Of course, it’s not enough just to say what’s wrong with donation pages. That’s why we decided to showcase some shining examples of everything a donation page can and should be with the 12 Best Nonprofit Donation Page Examples guide.
If you're wondering how to transform your donation page into a lean, mean, donor-converting machine, here's some inspiration.
Branding + Design
Consistent, strong branding reflects confidence. Carrying over branding elements like colors, fonts, and logos while axing navigation elements assures your donors they’re in the right place without distracting or confusing them. If you find that your donation page has a high bounce rate, consider removing the navigation bar and other extraneous feautures to keep that converstion rate high!
Jewish Voice for Peace
Jewish Voice for Peace gets it right with their page, infusing its simple design with familiar branding built around a user friendly step-by-step process.
Equality Federation's page has nailed down the basics that so many other pages stumble on: clear branding, useful & informative copy, and compelling imagery both reassure donors and remind them of their donation's impact.
Protect Our Winters
This page draws us in with beautiful design and stunning visuals. Protect Our Winter's donation page incentivizes donations through membership as well as including a stunning graph depicting the breakdown of donor dollars!
National Women's Law Center
National Women's Law Center stays true to their branding with this aesthetic and functional donation page. From the chart at the bottom providing a breakdown of donations to the certifications from GuideStar and Charity Navigator, this page has it all! After all, it's not enough just to have good design and copy without a smooth user experience - great pages combine all these elements.
Multi - Step Forms
Full disclosure: we ♡ multi-step forms.
Multi-step forms break up the complex donation process into simple chunks, resulting in a generally superior user experience and, in our experience, higher conversions. They also have the benefit of being far more mobile-friendly and visually attractive than regular, single-step forms. Here are four of the best multi-step donation pages around.
North Dakotans for Family Farms
North Dakotans for Family Farms’s donation page is a paragon of simplicity and focus. They’ve stripped away all the unnecessary navigation elements and put a slick, attractive multi-step form dead center - no distractions, no frustrations.
Americans United for the Seperation of Church and State
Americans United for the Separation of Church and State’s donation page is an all-around victory. Great copy, responsive design, multi-step form, as well as a link for "other ways to give". If your organization has multiple giving options such as mid level or major level giving programs or options to give in honor of someone or by phone this is one way of making sure your donors are able to give with their preferred method!
NAVSO’s donation page is a combination of great design and copy with a modern, easy to use form. They even use FastAction, so previous donors can avoid re-adding their information and donate in a single click.
The American Prospect
No distracting navigation, American Prospect's colors in all the right places, and a seamless multi-step form. Really, what more can one ask for in a donation page?
Over 50% of users are browsing on mobile devices these days, so please, please, make sure your donation page is responsive. These sites show how a mobile responsive donation page should reformat for small screens and make donating on-the-go pleasant, not painful.
From the full screen to the mobile screen, Sempervirens donation page seamlessly makes that transition without losing any of its design value. The buttons are responsive and even the option to change your gift to a monthly donation adapts to the screen size. This is how to do a mobile form right!
Reproductive Health Access Project
Although managing complex web pages and processes on mobile phones sucks, Reproductive Health Access Project's page creates an easy one step form that most importantly when on mobile, doesn't involve a lot of scrolling. With just a few form fields your donors are on their way, and if your donors have given before, tools like FastAction mean they can skip all those pesky fields and donate right away!
Each part of using Myelitis' donation page on mobile is quick, friendly, and even empowering. Hitting that donate button after reading inspiring copy and not being frustrated by confusing error messages or tiny text feels great - just how donating to your favorite cause should.
Brady Campaign to Prevent Gun Violence
The Brady Campaign shows us that sometimes the best donation pages are the most simple. With a multi-step form that is clean and streamlined, the Brady Campaign gets straight to the point with their bold text and parsed down form.
Fixing up your donation page is probably the single biggest bang-for-buck improvement you can make to your website. You wouldn’t ride your bike with the tires flat, so why run a campaign encumbered by a poor donation experience? A better donation page can boost your campaign metrics, build a recurring donor base, and attract new supporters to your cause.
Whether you're new to online fundraising or just need some donation inspiration, check out the 12 Best Nonprofit Donation Page Examples guide.