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    • End of Year

    • fundraising

    5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

    November 6, 2018

    Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

    • #givingtuesday

    • deliverability

    • email

    What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

    November 5, 2018

    Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

    • fundraising

    • nonprofit tools

    The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

    October 24, 2018

    This October 31st, it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

    • campaigns

    • politics

    • trends

    Five 2018 Political Campaign Trends that Nonprofits Should Use Too

    October 18, 2018

    As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. 

    • template

    • RFP

    8 Secrets To Writing a Great Nonprofit RFP With Ease [Free Template]

    October 17, 2018

    When your nonprofit needs a new vendor or consultant, the standard course of action is to send out a Request for Proposal (RFP) - indicating that your organization is interested in receiving information from vendors. 

    • #givingtuesday

    • donors

    7 Tips to Make This Year Your Best #GivingTuesday Ever

    October 10, 2018

    #GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

    • everyaction hero

    Our EveryAction Hero: St. John's Hospital Foundation

    October 4, 2018

    St. John's Hospital Foundation has been working since 1999 to support St. John's Medical Center. 

    • communications

    • donors

    GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

    October 3, 2018

    It’s no secret that storytelling in the digital age is essential for nonprofits, but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

    • voter contact

    • organizing

    GUIDE: Voter Registration Campaigns for Nonprofits

    October 2, 2018

    For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation.

    • digital

    • engagement

    • testing

    5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

    September 27, 2018

    There’s no secret trick to instantly improving digital engagement for nonprofits.