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    • twitter

    • advocacy

    Top Nonprofit Twitter Accounts: 2016 Election Edition

    November 1, 2016

    There’s been a lot of talk about this year’s historic Presidential election, but behind the headlines, the real stories are about advocates fighting for change at all levels of government and across the entire country. At EveryAction, we’re proud to work with organizations whose missions reflect the values that built our company and the vision we have for a better, more inclusive world. That’s why, in our third installment of the best-of-Twitter blog series, we’re excited to highlight some of the nonprofit champions working tirelessly this election cycle to advocate for global and grassroots issues that directly impact us each day. Check out some of the best advocacy tweets below, follow their campaigns on Twitter, and make your voice heard on Election Day!

  • 3rd Annual EveryAction Nonprofit Halloween Costume Parade

    October 31, 2016

    Happy Halloween from all of us at EveryAction! Each year, our staff marks the occasion by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and the start of end-of-year fundraising push with some fun. Tweet us your favorite nonprofit costumes at @EveryActionHQ - you could win some ghoulishly great gear!

    • community

    • advocacy

    What is GOTV Anyway? An Explainer for Non-Politicos

    October 18, 2016

    While many of you have a background in politics or organizing, there’s likely some of you scratching your head and wondering just what the heck this “GOTV” business is all about.

    • campaigns

    • social media

    • data

    Social Media with M+R: How to Measure the Metrics that Matter

    September 20, 2016

    Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R, to discuss all things social media metrics.  Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation.

    • CRM

    • communications

    • data

    • donors

    Using CRM + Donor Management Software to Talk to Anyone

    August 17, 2016

    Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. This post outlines: How to approach nine common donor types and helpful tips + tricks for smarter messaging Using reports to answer some of the typical questions you might get from a board member How CRM + nonprofit donor management software can help your teams work better together Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now!

    • email

    • fundraising

    • deliverability

    3 Simple Email Improvements to Make More Money During EOY Fundraising

    August 11, 2016

    This post originally appeared in NTEN's July Connect newsletter We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. In fact, according to the annual Benchmarks report from NTEN and M+R, email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Great news, right? So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins? Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

    • cats

    4 Fab Cat Nonprofits to Support on International Cat Day

    August 8, 2016

    Cat lovers, rejoice! It's International Cat Day, and if you're anything like us, you know one (or more) kitties that bring joy, laughter, and a whole lot of cat-itude to your life. To mark this year's celebration, here are four of our favorite feline-focused nonprofits to follow and fund! 

    • email

    You've Set Up an Email Welcome Series, So Now What?

    August 1, 2016

    By this point you’ve likely read article after article about why you should be creating a welcome series. A quick search returned over 10 articles from this year alone. If you haven’t already set one up, go do that now, I’ll wait. See, that wasn’t so bad was it? Now we’ve seen a lot of nonprofits set up a welcome series, but very few go beyond that. Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. This is a vital series for your organization and is as important as the welcome series.

    • organizer

    • campaigner

    • jobs

    How to Find a Nonprofit Job After Election Day

    July 26, 2016

    Believe it or not, the end of the campaign trail is in sight and while it’s hard to think about much else besides GOTV stats and your campaign team’s eventual glory on November 8th, you can’t help but think: what’s next? As election season comes to an end, many campaigners will be turning their attention to the job hunt, and nonprofits are looking for individuals with the organizer mindset: innovate quickly, think critically, write with purpose, understand online fundraising, and have the drive to be effective employees. If you’re looking for a new gig after election day, here are a few steps to get you started on your nonprofit job search.

    • CRM

    • engagement

    Ask an Expert: Online Engagement Tool Trends + Advice

    July 21, 2016

    The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!) That's why we asked Maureen Wallbeoff, Vice President at Firefly Partners, for some expert insights, not only from her career in the third sector, but also as a nonprofit digital consultant and contributor to the Nonprofit Guide to Online Engagement Tools. Read on to check out our conversation with Maureen and hear more about Firefly Partners' recent report.