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    Five 2018 Political Campaign Trends that Nonprofits Should Use Too

    October 18, 2018

    As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. 

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    • campaigns

    • Nonprofit Series

    7 Nonprofits Fighting for Immigrant Rights

    September 11, 2017

    There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications. For those currently in the program, their work permits and legal status will begin expiring March 2018. By March 2020 all DACA recipients will lose their legal immigration status and face the risk of being deported. From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights.

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    • campaigns

    • Nonprofit Series

    Building the World You Want: 6 Nonprofit Campaigns to Consider on International Day of Charity

    August 28, 2017

    Consider this fact: unless the world tackles inequity today, 167 million children will live in extreme poverty by 2030. While very alarming, this statistic and many others like it aren’t necessarily in the forefront of our minds. Enter, International Day of Charity. Held on September 5th in commemoration of the passing of Mother Teresa of Calcutta, International Day of Charity encourages citizens, NGOs, and stakeholders around the world to help others through volunteer and philanthropic activities. In anticipation of this day, we’ve compiled a list of 6 nonprofits that are committed to doing more good through innovative campaigns + programs and ways you can get involved - from volunteering your time, signing a petition, donating money, or just spreading the word.

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    • campaigns

    • #resistance

    • Nonprofit Series

    7 Nonprofit Campaigns We Can't #RESIST

    February 21, 2017

    Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. This year, no moment has been more controversial than the rollout of the recent immigration ban. In challenging the policies of the Trump administration, nonprofits are at the forefront of the resistance movement. To that point, we're highlighting seven powerful campaigns from organizations that are working to fight for the rights of our most vulnerable populations, and ways you can get involved to further their fight.

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    • social media

    • data

    • campaigns

    Social Media with M+R: How to Measure the Metrics that Matter

    September 20, 2016

    Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R, to discuss all things social media metrics.  Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation.

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    • campaigns

    Main Ingredients to a Nonprofit Digital Campaign

    May 4, 2016

    Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview. In honor of this month's webinar (and the relaunch of the oh-so-inspiring Best Nonprofit Digital Campaigns Collection), here are some of the ingredients you can combine to run a smart, successful campaign.

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    • campaigns

    • digital

    3 Key Elements of a Digital Campaign Plan

    November 30, 2015

    Originally posted on the NTEN Connect blog on November 20, 2015 Campaigns are big, daunting undertakings. When you’re starting with a blank sheet of paper, it can be hard to know where to begin. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. It’s tough to figure out how to put it all together into a coherent, concerted, and (hopefully) successful campaign. By focusing on these three key campaign elements, you can organize your resources into a winning strategy and join the ranks of some seriously awesome digital campaigns.

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    • nonprofit websites

    • fundraising

    • campaigns

    6 Things Wrong With Your Nonprofit Donation Page (and How to Fix Them)

    October 14, 2015

    End-of-year fundraising and #GivingTuesday are around the corner, so it’s time to pull up your donation page and make sure it’s up to scratch. Once someone has arrived on your donation page, it’s your job to make sure the experience is as painless and quick as possible. Here’s 6 things wrong with your donation page right now, and how to fix them.

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    • twitter

    • engagement

    • campaigns

    • social media

    How to Win (Online) Friends and Influence People (on Social Media)

    June 11, 2015

    (Much like a rocket launch, getting off the ground online requires preparation.) So it’s time to launch that awesome campaign. You’ve set your goals (goals that have nothing to do with going viral), and you’re about to kick off something awesome. Maybe you’re saving the whales. Maybe you’re saving the people who are saving the whales. Who knows. The point is, you’ve got something amazing that you want to do that shares your story with the world, and calls on people to act.

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    • nonprofit campaigns

    • campaigns

    4 Free Campaign Tools You're Probably Forgetting

    June 5, 2015

    Imagine your nonprofit is gearing up for a big initiative and, after lots and lots of research, you've settled on the amazing tools you're going to use for things like fundraising, marketing, and outreach.

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