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Blog > data

    • fundraising

    • data

    • reporting

    Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

    February 13, 2019

    While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. In a 2016 study conducted by EveryAction and Nonprofit Hub, nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process. This is not a result of lacking understanding or desire for data on their part, rather it is often the simple reality that pulling large reports can be a complex and difficult process that takes an extraordinarily long time, making getting up-to-date numbers an arduous task. In many cases, nonprofits are forced to hire outside consultants to pull the reports necessary for them to get a full view of their program's successes and weaknesses.

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    • fundraising

    • data

    • Development

    • donor management

    • reporting

    Take Control of Your Data: 3 Must-Have Reporting Tools For Every Nonprofit

    January 16, 2018

    A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions, and let us know what you’d like to hear about!

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    • email

    • deliverability

    • data

    New Email Study Reveals Nonprofit Spam Rates Soared in 2016

    May 15, 2017

    The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study, an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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    • data

    New on EveryAction: Better, More Inclusive Data with Non-Binary Gender Options

    April 24, 2017

    EveryAction is a mission-driven company that works every day to help nonprofits change the world - whether they’re simply looking to engage more supporters or advocate for a meaningful cause. Taking our company’s values to heart, we believe the tools we build should reflect the values that matter to us and our clients -  of diversity, inclusion, and social justice, to name a few.

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    • campaigns

    • social media

    • data

    Social Media with M+R: How to Measure the Metrics that Matter

    September 20, 2016

    Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R, to discuss all things social media metrics.  Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation.

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    • CRM

    • communications

    • data

    • donors

    Using CRM + Donor Management Software to Talk to Anyone

    August 17, 2016

    Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. This post outlines: How to approach nine common donor types and helpful tips + tricks for smarter messaging Using reports to answer some of the typical questions you might get from a board member How CRM + nonprofit donor management software can help your teams work better together Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now!

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    • data

    5 Things You Need to Know about Nonprofits + Big Data

    March 18, 2016

    To find out more about how nonprofits are using (or not using) their data to do more good, we asked over 460 nonprofit professionals about their habits, culture, and outlook on the state of data at their organizations. This week, we released the survey results + invited Randy Hawthorne, Executive Director and wearer of many hats at Nonprofit Hub, for a conversation about the data and findings we gathered.

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    • marketing

    • design

    • data

    3 Ways Data-Driven Testing Can Help Your Nonprofit

    February 1, 2016

    January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals.

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