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Blog > deliverability

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    What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

    November 5, 2018

    Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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    • email

    • deliverability

    • fundraising

    The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

    August 23, 2018

    When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. That's where your email deliverability rate comes in.

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    • email

    • deliverability

    • data

    New Email Study Reveals Nonprofit Spam Rates Soared in 2016

    May 15, 2017

    The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study, an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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    • fundraising

    • deliverability

    • email

    3 Simple Email Improvements to Make More Money During EOY Fundraising

    August 11, 2016

    This post originally appeared in NTEN's July Connect newsletter We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. In fact, according to the annual Benchmarks report from NTEN and M+R, email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Great news, right? So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins? Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

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    • email

    • fundraising

    • deliverability

    2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

    June 3, 2016

    Today, EveryAction released the 2016 Nonprofit Email Deliverability Study, an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

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    • email

    • fundraising

    • deliverability

    • infographic

    What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

    April 28, 2015

    If you’re sending fundraising emails, then you’re losing money to spam. The question then, is how much + why?

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    • email

    • fundraising

    • deliverability

    3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

    April 20, 2015

    Nonprofits have never had a more powerful fundraising tool than they now have in email, but there's a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program.

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