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    The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

    January 14, 2019

    Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. To read our full report on the biggest nonprofit tech trends of 2018, what to expect in the year ahead, and how nonprofits of all sizes should be preparing to stay at the top of the technology game, click here. In the sphere of digital fundraising, the patterns observed in 2018 will continue to inform how nonprofits should build their fundraising strategy for 2019 and the coming years. Some of the biggest trends that emerged in 2018 include:

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    • fundraising

    • digital

    Fundraise Across Borders with International Giving on EveryAction

    January 14, 2019

    Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada.

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    • email

    • digital

    • fundraising

    3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

    November 15, 2018

    For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations.

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    • digital

    • engagement

    • testing

    5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

    September 27, 2018

    There’s no secret trick to instantly improving digital engagement for nonprofits. 

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    • social media

    • Facebook

    • digital

    • twitter

    Nonprofit Social Media 101: Lessons from Indivisible

    August 20, 2018

    We recently sat down with Becka Wall, a Social Media Strategist at Indivisible Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign. She had a lot of great insight to share about building your organization's digital profile and engaging authentically with supporters.

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    • digital

    • strategy

    Digital Storytelling with Yash Mori

    August 6, 2018

    Yash Mori is a progressive digital organizer and video producer. He has worked for a diverse slate of progressive campaigns and organizations, including Hillary for America, United We Dream, the Latino Victory Fund, and 350.org.

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    • organizing

    • nonprofit tools

    • community

    • digital

    • conferences

    EveryAction @ Bridge and Netroots

    July 30, 2018

    Summer conferences are in full swing and we’ll be at TWO of them this week! You can find the EveryAction team at the Bridge Conference in National Harbor and Netroots in New Orleans.

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    • digital

    • engagement

    A Nonprofit's Guide to Improving Digital Engagement

    July 20, 2018

    We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums.

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    • digital

    • fundraising

    • engagement

    12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

    May 24, 2018

    The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads.

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    • fundraising

    • donors

    • email

    • engagement

    • Development

    • digital

    6 Reasons to Rethink Your Email Newsletter

    March 29, 2018

    Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. But in today’s digital landscape, their impact has somewhat diminished. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Here are six reasons why you should rethink your email newsletter.

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