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Blog > email

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    3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

    November 15, 2018

    For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations.

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    • #givingtuesday

    • deliverability

    • email

    What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

    November 5, 2018

    Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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    • fundraising

    • donor management

    • email

    Keep Better Contact Records with the Personal Email to Notes Feature

    September 12, 2018

    For fundraisers, the clarity of each donor contact record matters. A clean and complete contact record saves time and provides fundraisers with the full picture.

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    • email

    • fundraising

    • nonprofit tools

    Writing (and Testing) Great Nonprofit Emails

    August 24, 2018

    Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails.

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    • email

    • deliverability

    • fundraising

    The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

    August 23, 2018

    When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. That's where your email deliverability rate comes in.

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    • email

    • Culture

    10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

    July 19, 2018

    You know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? We know their secret - and we’re going to let you in on it.

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    • fundraising

    • donors

    • email

    • engagement

    • Development

    • digital

    6 Reasons to Rethink Your Email Newsletter

    March 29, 2018

    Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. But in today’s digital landscape, their impact has somewhat diminished. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Here are six reasons why you should rethink your email newsletter.

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    • email

    • Development

    10 Email Resolutions for the New Year

    January 29, 2018

    (This is the second post in our New Year, New Heights development series. Need to catch up? Click here for our in-depth look at the three reporting tools every nonprofit should have to improve their fundraising strategy.)

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    • email

    • deliverability

    • data

    New Email Study Reveals Nonprofit Spam Rates Soared in 2016

    May 15, 2017

    The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study, an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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    • marketing

    • email

    • automation

    7 Questions on Marketing Automation for Nonprofits

    April 6, 2017

    This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below!

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