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    New Email Study Reveals Nonprofit Spam Rates Soared in 2016

    May 15, 2017

    The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study, an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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    • email

    • marketing

    • automation

    7 Questions on Marketing Automation for Nonprofits

    April 6, 2017

    This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below!

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    • email

    • fundraising

    • deliverability

    3 Simple Email Improvements to Make More Money During EOY Fundraising

    August 11, 2016

    This post originally appeared in NTEN's July Connect newsletter We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. In fact, according to the annual Benchmarks report from NTEN and M+R, email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Great news, right? So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins? Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

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    • email

    You've Set Up an Email Welcome Series, So Now What?

    August 1, 2016

    By this point you’ve likely read article after article about why you should be creating a welcome series. A quick search returned over 10 articles from this year alone. If you haven’t already set one up, go do that now, I’ll wait. See, that wasn’t so bad was it? Now we’ve seen a lot of nonprofits set up a welcome series, but very few go beyond that. Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. This is a vital series for your organization and is as important as the welcome series.

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    • email

    • fundraising

    • deliverability

    2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

    June 3, 2016

    Today, EveryAction released the 2016 Nonprofit Email Deliverability Study, an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

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    • email

    • Culture

    10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

    November 20, 2015

    You know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? We know their secret - and we’re going to let you in on it.

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    • email

    • fundraising

    • #givingtuesday

    5 Pro Tips to Help Make This Your Best #GivingTuesday Yet

    November 3, 2015

    More than ever, nonprofits are expending a huge amount of resources on this single biggest fundraising day of the year - but that doesn't mean they can't make it easier on themselves and their donors! Recently, I talked about some not so obvious ways to maximize #GivingTuesday fundraising at EveryAction Thursday, our monthly gathering of nonprofit professionals.

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    • email

    • newsletter

    • guest post

    3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]

    May 26, 2015

      The future is unpredictable. For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine. So naturally when we asked Chris Tuttle to predict the future of email, we were hoping for at best a rough guess. Instead, he gave us insightful analysis of the present, and a solid prediction of the future. There's no wild fantasies of email projected onto silly transparent screens in this post (I'm looking at you, minority report) - just great advice we'd all do well to follow.  Read on for some particularly astute insights by Chris Tuttle, Principal of Tuttle Communications. Follow him at @ChrisTuttle.

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    • email

    • fundraising

    • guest post

    5 Expert Opinions on the Future of Email Fundraising

    May 12, 2015

    Email isn’t dead.

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    • email

    • fundraising

    • deliverability

    • infographic

    What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

    April 28, 2015

    If you’re sending fundraising emails, then you’re losing money to spam. The question then, is how much + why?

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