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Blog > fundraising

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    • prospect research

    • donor research

    5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

    December 7, 2016

    EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Building a deeper fundraising strategy can help you: Raise more funds. Retain more donors. Fuel more engagement. The best way to reach your donors in meaningful ways is to look into your donor database or CRM and analyze the data that you have. Your data, after all, provides insight into your donors. To use your data to innovate your fundraising strategy, you can: Perform prospect research Identify corporate connections Pay attention to politics Perfect your pitch Personalize your outreach Let’s take a look at each in more detail - use the links above to jump to a particular section!

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    • email

    • fundraising

    • deliverability

    3 Simple Email Improvements to Make More Money During EOY Fundraising

    August 11, 2016

    This post originally appeared in NTEN's July Connect newsletter We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. In fact, according to the annual Benchmarks report from NTEN and M+R, email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Great news, right? So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins? Let’s take a look at some newly released nonprofit email deliverability findings and find out what you can do to reduce fundraising revenue losses simply by sending better email.

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    • email

    • fundraising

    • deliverability

    2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

    June 3, 2016

    Today, EveryAction released the 2016 Nonprofit Email Deliverability Study, an exploration into just how much spam is negatively impacting nonprofit online fundraising. Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

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    • fundraising

    • guest post

    Nonprofit Fundraising Basics: Matching Gifts

    April 25, 2016

    New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising.

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    • fundraising

    • strategy

    The Nonprofit Fundraising Strategic Plan Guide

    January 4, 2016

    For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.  The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. We created this guide to help you build just that.

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    • fundraising

    • social media

    Everything You Need to Know About the New Facebook Nonprofit Tool

    November 18, 2015

    Hopefully you've heard the great news: along with improvements to the recently introduced "Donate" button, Facebook announced a new fundraising feature to help nonprofits collect donations right on its platform.

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    • fundraising

    12 Nonprofit Donation Pages That Don’t Suck

    November 16, 2015

    Is your donation page holding you back? No? Are you sure? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter.  The time to improve and optimize your donation page is now.

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    • email

    • fundraising

    • #givingtuesday

    5 Pro Tips to Help Make This Your Best #GivingTuesday Yet

    November 3, 2015

    More than ever, nonprofits are expending a huge amount of resources on this single biggest fundraising day of the year - but that doesn't mean they can't make it easier on themselves and their donors! Recently, I talked about some not so obvious ways to maximize #GivingTuesday fundraising at EveryAction Thursday, our monthly gathering of nonprofit professionals.

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    • nonprofit websites

    • fundraising

    • campaigns

    6 Things Wrong With Your Nonprofit Donation Page (and How to Fix Them)

    October 14, 2015

    End-of-year fundraising and #GivingTuesday are around the corner, so it’s time to pull up your donation page and make sure it’s up to scratch. Once someone has arrived on your donation page, it’s your job to make sure the experience is as painless and quick as possible. Here’s 6 things wrong with your donation page right now, and how to fix them.

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    • fundraising

    EOY Hacks: 8 Online Fundraising Ideas to Save Money + Time

    October 7, 2015

    Last week, I had the ear of a brilliant nonprofit guru and jumped on the chance to ask her for some advice.  Me: I know our readers are up to their eyeballs in work from now until January. What can I write about to help them through this crazy time besides end-of-year fundraising?  Brilliant Nonprofit Guru: End-of-year fundraising. Message received. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them. While I can't offer you more hours in the day or mail you a check, here are eight ways to "hack" EOY fundraising and save the precious resources you already have.

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