<iframe src="//www.googletagmanager.com/ns.html?id=GTM-N34J73" height="0" width="0" style="display:none;visibility:hidden">

Blog > fundraising

    • fundraising

    A New Landing Page, Just for Fundraisers

    February 22, 2019

    Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. 

    Read
    • fundraising

    • data

    • reporting

    Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

    February 13, 2019

    While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. In a 2016 study conducted by EveryAction and Nonprofit Hub, nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process. This is not a result of lacking understanding or desire for data on their part, rather it is often the simple reality that pulling large reports can be a complex and difficult process that takes an extraordinarily long time, making getting up-to-date numbers an arduous task. In many cases, nonprofits are forced to hire outside consultants to pull the reports necessary for them to get a full view of their program's successes and weaknesses.

    Read
    • fundraising

    • digital

    • trends

    The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

    January 14, 2019

    Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. To read our full report on the biggest nonprofit tech trends of 2018, what to expect in the year ahead, and how nonprofits of all sizes should be preparing to stay at the top of the technology game, click here. In the sphere of digital fundraising, the patterns observed in 2018 will continue to inform how nonprofits should build their fundraising strategy for 2019 and the coming years. Some of the biggest trends that emerged in 2018 include:

    Read
    • fundraising

    • digital

    Fundraise Across Borders with International Giving on EveryAction

    January 14, 2019

    Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada.

    Read
    • nonprofit websites

    • fundraising

    • End of Year

    4 Easy Ways to Prepare Your Website for End-of-Year Fundraising

    November 19, 2018

    The year-end giving season always offers a unique opportunity to engage with your members, donors, and volunteers. It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. One of the most important ways to prepare for the end-of-year fundraising season is updating your website, likely the easiest and one of the most common ways that supporters and the public interact with your organization.

    Read
    • email

    • fundraising

    • digital

    3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

    November 15, 2018

    For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations.

    Read
    • fundraising

    • End of Year

    5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

    November 6, 2018

    Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

    Read
    • fundraising

    • nonprofit tools

    The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

    October 24, 2018

    This October 31st, it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

    Read
    • fundraising

    3 Steps to Getting Your Board More Involved in Fundraising

    September 26, 2018

    Getting development teams and their nonprofit boards to work in alignment can be challenging.

    Read
    • fundraising

    • major gifts

    Why You Should Start Creating a Mid-Level Donor Program ASAP

    September 21, 2018

    By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

    Read