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Blog > fundraising

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    • fundraising

    • donor management

    Keep Better Contact Records with the Personal Email to Notes Feature

    September 12, 2018

    For fundraisers, the clarity of each donor contact record matters. A clean and complete contact record saves time and provides fundraisers with the full picture.

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    • fundraising

    • nonprofit campaigns

    • Development

    5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

    August 29, 2018

    Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. Here are five of the best reasons that it is important for Nonprofits to invest in quality annual fundraising campaigns.

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    • fundraising

    • donors

    • Development

    7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop

    August 28, 2018

    Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time.

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    • email

    • fundraising

    • nonprofit tools

    Writing (and Testing) Great Nonprofit Emails

    August 24, 2018

    Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails.

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    • email

    • fundraising

    • deliverability

    The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

    August 23, 2018

    When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. That's where your email deliverability rate comes in.

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    • website redesign

    • nonprofit websites

    • fundraising

    • design

    • donors

    These 5 Website Mistakes Could be Costing You Donors

    July 25, 2018

    Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. By avoiding these five common mistakes, you can ensure that your organization isn't leaving any money on the table.

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    • fundraising

    12 Nonprofit Donation Pages That Rock

    July 23, 2018

    Is your donation page holding you back? No? Are you sure? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter.  The time to improve and optimize your donation page is now.

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    • fundraising

    • strategy

    The Nonprofit Fundraising Strategic Plan Guide

    July 18, 2018

    For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.  The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. We created this guide to help you build just that.

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    • fundraising

    • engagement

    • digital

    12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

    May 24, 2018

    The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads.

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    • fundraising

    • CRM

    • Development

    • donor management

    • higher education

    5 Tech Best Practices Universities Should Use To Keep Alumni Connected

    April 30, 2018

    In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus! 

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