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    7 Questions on Marketing Automation for Nonprofits

    April 6, 2017

    This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below!

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    • marketing

    • nonprofit storytelling

    • webinar

    Experts Break Down the Science of Nonprofit Storytelling

    March 7, 2016

    Lately, we've been obsessed with storytelling. From capturing an audience's attention to inspiring listeners to action, telling great stories is equal parts creative and scientific. 

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    • marketing

    • design

    • data

    3 Ways Data-Driven Testing Can Help Your Nonprofit

    February 1, 2016

    January’s Fireside Chat was all about being “data-driven” in your nonprofit endeavors. It’s a topic especially close to our hearts as admitted data nerds, but more so, it’s the future of how nonprofits will strive toward and achieve greater goals.

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    • marketing

    • open rates

    • newsletter

    7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

    April 6, 2015

    Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. Some organizations see a lot of supporter engagement with periodic newsletters: a recent study showed that over half of participants got news about their favorite organizations or causes from regular newsletters, and just under a quarter of respondents said they often forwarded on newsletters to family and friends. If your nonprofit is seeing less-than-desirable returns on the time and resources put into its newsletter, it may be that newsletters aren't the best medium for your audiences. This doesn't mean you should scrap the operation entirely, but there are likely some serious adjustments that need to be made.

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    • email series

    • marketing

    The 6 Most Important Email Series for Nonprofit Marketing

    March 23, 2015

    An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. You want to:

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    • strategy

    • marketing

    3 Bad Nonprofit Marketing Habits to Stop Right Now

    March 4, 2015

    In case you haven't heard, it's Inbound Marketing Week! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. Our team attended the Mid-Atlantic Inbound Summit hosted by the folks at Quintain Marketing + learned a whole lot about how nonprofits can do a better job at inbound. But instead of tips, we thought we'd offer a few words of caution: here are three bad nonprofit marketing habits for your organization to quit right now.

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    • strategy

    • conferences

    • marketing

    9 Marketing Conferences Nonprofit Pros Won't Want to Miss in 2015

    December 8, 2014

    If the huge success of #GivingTuesday teaches us anything, it's that good marketing is a nonprofit's best friend. Could your organization use some help in making the most out of its marketing resources? Are you looking to brush up on your skills or just curious about what your colleagues around the country are up to? Here's a list of nonprofit marketing conferences that every marketing maven should have on their radar for 2015. 

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