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Blog > prospect-research

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    • donor research

    5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

    December 7, 2016

    EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Building a deeper fundraising strategy can help you: Raise more funds. Retain more donors. Fuel more engagement. The best way to reach your donors in meaningful ways is to look into your donor database or CRM and analyze the data that you have. Your data, after all, provides insight into your donors. To use your data to innovate your fundraising strategy, you can: Perform prospect research Identify corporate connections Pay attention to politics Perfect your pitch Personalize your outreach Let’s take a look at each in more detail - use the links above to jump to a particular section!

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    • prospect research

    • events

    3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events

    November 9, 2015

    Do you have events planned as part of your end-of-year fundraising push? If so, you may be missing out on some key pieces of information about your attendees that may make all the difference in your fundraising goals. Read on for tips from DonorSearch's Ryan Woroneicki on how to make prospect research part of your event planning.

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    • fundraising

    • guest post

    • major gifts

    • prospect research

    3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts

    April 23, 2015

    Do some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.

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