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Blog > strategy

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    The Nonprofit Fundraising Strategic Plan Guide

    January 4, 2016

    For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.  The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. We created this guide to help you build just that.

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    • strategy

    • communications

    4 Ways to Make the Most of Your Nonprofit’s Media Coverage

    July 31, 2015

    Your nonprofit is crushing it - running great campaigns, sending awesome emails (that are actually making it to inboxes), engaging influencers in your space, and generally doing a stellar job at storytelling - and you're getting recognized for all of your hard work! Congrats! Now what? We asked Sacha Evans, Senior Associate at DG+CO, for expert tips nonprofits can use to leverage media coverage. Read on!

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    • strategy

    • software

    Should You Switch Your Nonprofit CRM?

    May 6, 2015

    We asked Joe Fuld, President of the Campaign Workshop, to take us through the process of determining whether a nonprofit organization should switch CRM tools. Here's what he had to say.

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    • strategy

    • marketing

    3 Bad Nonprofit Marketing Habits to Stop Right Now

    March 4, 2015

    In case you haven't heard, it's Inbound Marketing Week! Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. Our team attended the Mid-Atlantic Inbound Summit hosted by the folks at Quintain Marketing + learned a whole lot about how nonprofits can do a better job at inbound. But instead of tips, we thought we'd offer a few words of caution: here are three bad nonprofit marketing habits for your organization to quit right now.

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    • fundraising

    • strategy

    • social fundraising

    How to Cheat at Nonprofit Fundraising + Get Away with It

    February 11, 2015

    Fundraising is a huge job at any nonprofit. No matter the size, legacy, or cause, all nonprofit organizations dedicate endless time + resources to soliciting donated dollars. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization's sleeve.

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    • strategy

    • CRM

    5 Questions about Nonprofit CRM Tools You’re Too Embarrassed to Ask

    January 8, 2015

    A brand new year is here, and everyone is resolved to make improvements to the way they live, work, and even their nonprofit website!  What's more, folks are seizing the opportunity to get organized + do business better. For nonprofit pros, that means streamlining your processes, integrating your systems, and doing a better job communicating with your donors.

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    • fundraising

    • strategy

    7 End-of-Year Tips for Saying Thank You to your Donors

    December 30, 2014

    In the nonprofit world, donors are essential. And at the end of the year, after all of the fundraising and cold calling and calling-to-action, it's important to express appreciation for the supporters that are so instrumental in keeping your organization moving forward (and if we're honest, keeping the lights on!) A standard thank you is always nice, but going the extra mile to show your donors how much they mean to you can pay out dividends down the road. Here some tips you can use to thank your donors and let them know how grateful you are for their support.

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    • strategy

    • conferences

    • marketing

    9 Marketing Conferences Nonprofit Pros Won't Want to Miss in 2015

    December 8, 2014

    If the huge success of #GivingTuesday teaches us anything, it's that good marketing is a nonprofit's best friend. Could your organization use some help in making the most out of its marketing resources? Are you looking to brush up on your skills or just curious about what your colleagues around the country are up to? Here's a list of nonprofit marketing conferences that every marketing maven should have on their radar for 2015. 

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    • fundraising

    • strategy

    5 Cold Calling Tips to Meet Your Fundraising Goals

    November 7, 2014

    The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call.

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    • strategy

    This is what's wrong with your nonprofit digital strategy

    October 21, 2014

    I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy.

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