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    The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

    January 14, 2019

    Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Digital fundraising is area that has seen huge advances recently, and is expected to continue growing. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area. To read our full report on the biggest nonprofit tech trends of 2018, what to expect in the year ahead, and how nonprofits of all sizes should be preparing to stay at the top of the technology game, click here. In the sphere of digital fundraising, the patterns observed in 2018 will continue to inform how nonprofits should build their fundraising strategy for 2019 and the coming years. Some of the biggest trends that emerged in 2018 include:

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    Five 2018 Political Campaign Trends that Nonprofits Should Use Too

    October 18, 2018

    As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. 

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